Marketing
Permanent - Full Time
US - Boston
Elisabeth Goossens
The Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences and helping solve their complex problems. This is an opportunity for a creative marketer to put themselves at the centre of the martech world as we scale our content production up and bring in contributions from some of the most well-known marketers in the world.
We have recently started to shift towards a demand generation model that hinges on creating demand through brand awareness, content and campaigns and building our channels out for long term value. We are looking for a Head of Content to join our global content function reporting to the Director of Content & Comms. You'll be responsible for content strategy and dissemination, a focus on content for demand generation, brand and campaign content, and editorial.
We're looking for a passionate and driven B2B marketing professional with a strong reputation for driving meaningful engagements through multi-media content. In fact, you have proven experience launching new forms of media at scale. You have overseen research and editorial programs to drive stand-out thought leadership and unique content solutions within highly complex industries. You're inspired by leading content and marketing experts, fascinated by demand generation and driving growth through your work.
• Develop, optimise and scale our marketing communications and content marketing engine across key regions to support our marketing goals. You'll leverage industry trends, global and local inputs from product marketing, product, people team, marketing, sales, customer success.• Design a roadmap to ensure maximum impact across research and content. Map out our content strategy to support and extend marketing campaigns and demand generation initiatives.• Enhance systems and processes that help the team assess the strongest opportunities that boost brand awareness and advocacy on a global scale• Coach and mentor the wider team to empower them to thrive in their roles and beyond• Drive the performance of Exclaimer's owned content marketing channels and deliver against revenue targets.• Work closely with SEO to grow our educational resource centre and blog to attract more organic prospects, improve organic traffic opportunities and onsite conversion.• Introduce and curate video marketing and lead the development and alignment with our social activity.
• You have approximately 7+ years of multi-media content marketing experience, ideally in B2B SaaS and have experience leading and growing a global team.• You're a seasoned leader, you know how to use data and partnerships to help drive efficiency, and provide clear goals and priorities for your team.• You love stories and are a natural storyteller ideally coming from an editorial or journalist background. You can switch your tone of voice, write, review and edit in various formats.• You are ultimately aware of delivering revenue and channel optimisations through brand and content marketing. • Not only do you love pushing the boundaries of what's possible for content, but you're also a total data enthusiast, with a test and learn mindset that is hyper-focused on improving efficacy and results with every activity. • Your drive is to enable cross-functional team members to deliver great results at every stage of the funnel.• Ideally you have experience across communications, PR and brand building.• You're a keen collaborator, you'll work very closely with the rest of the marketing team (demand generation, channel marketing, product marketing, customer success and design) to identify new opportunities that set a new benchmark in marketing and communications technology.• You enjoy working in growing business environments with a keen passion for implementing new processes.
- Opportunities to further your career.
- Fantastic team working culture in a fast paced environment.
- Competitive salary and benefits package.
Exclaimer is an equal opportunity employer and people seeking employment with us are considered without regards to race, colour, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.
What We Do
Turbo-boost your email signatures
After starting Exclaimer over 20 years ago, we saw how our email signature management software could boost the way businesses manage employee email signatures. Today we help brands keep communications consistent and make every message count – all while being legally compliant. But our software doesn’t just help things run smoothly, it lets businesses cut admin overheads and boost engagement to maximize growth.
Adding ‘oomph’ to every email
We’re dedicated to enhancing every email and enabling brands and businesses to form stronger connections. Why? Because we think everyone deserves the power of a great ending.
We’re recommended award-winners
We’re recognized for changing the way businesses manage email signatures and boost engagement. That’s why we’re not only recommended by Microsoft MVPs but we’re also Microsoft and Google Workspace Partners, with extensive experience developing solutions for Office 365, Microsoft Exchange, and Google Workspace. We’ve also accepted industry awards over the years, including a number of G2 Best Software Awards. We’re leaders because we’re one of the highest performing privately-owned companies in the UK tech sector.
60,000+ businesses choose us
Every day we securely process emails for our customers using a system built on data-protection, reliability, and trust. That’s why international organizations like the NHS, BBC, and UNICEF trust us with their email signatures.
Want to see what all the fuss is about? Check out our website
