Head of Content Management & Visibility, Nordics

We are looking for a senior leader to establish and develop a Nordic capability for managing content as a strategic business asset throughout its lifecycle, while strengthening visibility across search engines, AI-driven experiences and emerging discovery platforms.
In this role you will
Own and drive the Nordic Content Management & Visibility strategy, ensuring that content is governed, scalable, customer centric and discoverable across relevant digital channels. You will establish the foundations for how content is planned, created, managed, optimized, measured and retired throughout its lifecycle, supporting customer experience and business performance.
 

• Establish and continuously improve Nordic content governance, including ownership, standards, processes, quality frameworks and ways of working.

• Own and develop the visibility strategy, covering both traditional SEO and AI driven visibility.

• Build and lead the Nordic Content Management & Visibility capability together with local Chapter Leaders, creating shared direction, common priorities and ways of working while ensuring strong alignment between Nordic ambitions and local market needs.

• Use data and insights to continuously improve performance and customer experience.

• Enable responsible use of AI in content creation, management and optimization, while maintaining quality, compliance and brand consistency.

Who are you?

You are an experienced and engaging leader with a strong understanding of content management, digital visibility and customer experience. You combine strategic thinking with the ability to create clarity around direction. You are comfortable leading in a matrix environment and building alignment across markets, chapters, squads, and business stakeholders. With your coaching mindset and strong stakeholder management skills, you help people and teams grow while creating clarity on direction, priorities, and the customer outcomes we are working towards.
 

We expect you to have 

• Experience in digital leadership and a strong track record of leading content, web or digital experience teams across multiple markets.

• Experience leading through other leaders and developing strong, high-performing teams.

• Experience establishing content operating models, lifecycle processes and common standards across markets or business areas.

• Strong knowledge of content management, content governance, digital visibility, SEO and web management.

• Experience with enterprise CMS platforms is important, and experience with Optimizely is an advantage.

• You are curious about how AI and emerging technologies are changing digital discovery and customer behavior, and you are motivated by developing capabilities, people and ways of working that are fit for the future.

About the team

The Nordic unit Digital Sales & Customer Experience is dedicated to creating outstanding customer journeys and experiences, driven by data, customer insights, and the opportunities brought by digitalization.

This role represents a new Nordic capability area, Content Management & Visibility. Together with four experienced local Chapter Leaders, you will form the Nordic leadership team for the capability, shaping its strategy, priorities and future development across the Nordic markets.
We offer 

Just as we place high expectations on you, we encourage you to have high expectations off us as an employer. Here are some of the benefits of working at If:

• An inclusive work environment where everyone is welcome 

• Career and development opportunities in the biggest insurance company in the Nordics 

• A highly skilled and collaborative professional environment 

• Possibility of hybrid workplace 

• Health promoting workplace with wellness allowance and sports activities 

• Great insurance benefits, lunch benefit and high pension savings 

Additional facts and the recruitment process

Application deadline: Screening and interviewing will start immediately. However, application deadline is 30 August.
To apply for the position: Please attach your CV and answer the questions in the application form (instead of a cover letter).
Location: Finland (Espoo) or Sweden (Stockholm), Norway (Oslo) or Denmark (Copenhagen).
Travelling: Several times a year in the Nordic countries is required.
Start: As soon as possible/by agreement.
 

For more information, please contact John Thydén, Head of Digital Sales DS&CX at [email protected].