Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The Roku Originals team develops, produces, and delivers original programming exclusively for The Roku Channel, Roku's free, ad-supported streaming service. From scripted and unscripted series to documentaries, films, and live specials, we bring entertaining, culturally resonant stories to tens of millions of viewers at no cost. Partnering closely with talent, studios, and Roku's content, marketing, and ad sales teams, we turn great ideas into programming that drives engagement and showcases the reach of The Roku Channel.
What is the role?
Roku is seeking a senior leader to help shape the next generation of entertainment experiences on the Roku platform. In this role, you will lead a cross-functional incubation team responsible for imagining, prototyping, launching, and scaling original platform-native entertainment experiences that engage and delight millions of consumers. This role sits at the intersection of content, product, technology, interactivity, and consumer experience, requiring you to bring bold concepts to life quickly and evolve the strongest ideas into scalable experiences with long-term strategic and commercial value. You will partner closely with leaders across content, product, engineering, design, marketing, partnerships, and advertising to turn ideas into compelling consumer experiences. Success in this role requires strong creative judgment, cross-functional leadership, and the ability to move ideas from concept to execution in an evolving environment. You will create culturally relevant experiences tied to major moments, shape sponsorship and monetization opportunities, and help establish Roku's internal innovation studio capabilities.
For California Only - The estimated annual salary for this position is between $280,000 - $350,000 annually with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.
We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What are the responsibilities of the role?
- Lead Roku's interactive entertainment and content innovation efforts across concept development, incubation, launch, and scale-up of platform-native experiences
- Define a clear vision for new entertainment formats that bring together storytelling, interactivity, technology, and audience engagement
- Build and guide a repeatable development pipeline for original experiences, with the goal of delivering multiple launches annually
- Partner cross-functionally with teams across content, product, engineering, design, marketing, partnerships, and advertising to bring new concepts to market
- Create culturally relevant experiences tied to major moments and events such as CES, Cannes, Roku Live, and Upfronts
- Identify and prioritize opportunities that increase consumer engagement, strengthen brand affinity, and differentiate the Roku platform
- Shape sponsorship and monetization opportunities that can attract premium advertising and brand partners
- Establish and grow Roku's internal innovation studio capabilities for interactive entertainment experiences
- Guide teams through ambiguity with clear decision-making, strong collaboration, and a test-and-learn mindset
- Balance creative experimentation with disciplined execution, measurable outcomes, and scalable operating models
- Experience building original interactive entertainment experiences for broad consumer audiences
- A track record of launching new consumer-facing experiences from concept through execution
- Experience working at the intersection of content, gaming, technology, and consumer products
- Strong creative instincts and the ability to identify culturally relevant ideas
- Success leading highly cross-functional teams, including through influence rather than direct authority
- Experience building zero-to-one initiatives within large organizations or high-growth environments
- Familiarity with platform-based entertainment, interactive media, gaming, transmedia, immersive media, or live consumer experiences
- The ability to balance experimentation with strong operational follow-through
- Excellent communication skills and an inclusive leadership approach
- Sound judgment, curiosity, and comfort navigating evolving business and audience needs
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Skills Required
- Experience building original interactive entertainment experiences for broad consumer audiences
- Track record of launching new consumer-facing experiences from concept through execution
- Experience working at the intersection of content, gaming, technology, and consumer products
- Success leading highly cross-functional teams, often through influence rather than direct authority
- Experience building zero-to-one initiatives within large organizations or high-growth environments
- Familiarity with platform-based entertainment, interactive media, gaming, transmedia, immersive media, or live consumer experiences
- Ability to shape sponsorship and monetization opportunities to attract advertising and brand partners
- Excellent communication skills and an inclusive leadership approach
- Strong creative instincts, sound judgment, curiosity, and comfort navigating evolving business and audience needs
- Demonstrated ability to use AI, agents, or automation to accelerate work and scale impact
Roku Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roku and has not been reviewed or approved by Roku.
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Fair & Transparent Compensation — Pay is positioned as competitive across many roles, with frequent emphasis on strong base and total compensation relative to market expectations. Fair-pay perception appears comparatively stronger than overall satisfaction with the broader rewards package.
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Healthcare Strength — Healthcare coverage is framed as a standout, with sizable employer premium contributions that can reduce employee premiums significantly depending on plan choice. Preventive care and mental-health support are also described as part of the core offering.
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Leave & Time Off Breadth — Time-off offerings are presented as broad, including paid holidays, PTO, and multiple leave categories such as bereavement and family-related leave. Self-managed or “unlimited” PTO is also described for many salaried roles, supporting flexibility in taking time off.
Roku Insights
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
