This role is based (hybrid) in London or Munich
About the Role:
We're seeking an experienced and visionary Head of Content to lead our global content marketing function during a pivotal phase of hyper-growth. As a key member of the marketing leadership team, you'll develop our content marketing strategy to build our brand and funnel across all markets. You'll also manage and scale a high-performing team of content marketing managers, copywriters, and designers - driving multi-faceted content that resonates across multiple regions, languages, channels and personas.
This is a rare opportunity to shape the voice of a fast-scaling SaaS brand operating in diverse markets. You'll be responsible for crafting and executing a content strategy that fuels international growth, supports regional marketing teams, and aligns with our broader go-to-market efforts.
Key Responsibilities:
- Develop and lead a global content strategy that supports demand generation, brand awareness, and customer education across multiple regions
- Manage and scale a multidisciplinary content team, including content marketers, writers, and designers
- Build and maintain a singular editorial framework and calendar that blends content franchises plus hero, hub and hygiene content, as well as content localisation to support multiple languages and regional nuances
- Drive thought leadership, product marketing content, case studies, and long-form assets to support sales and marketing teams globally
- Work cross-functionally with growth, product marketing, regional marketing, and campaigns teams to ensure content is aligned with strategic priorities and pipeline targets
- Oversee content production for blogs, whitepapers, reports, videos, web content, social campaigns, and more
- Establish clear performance metrics and use analytics to inform decisions and improve results
- Implement scalable content workflows, editorial standards, and QA processes for a fast-moving environment
- Manage agency partners and freelance contributors as needed to support regional demand
Requirements:
- 7+ years of experience in content marketing, editorial, or brand leadership roles - with at least 3+ years managing teams
- Proven success scaling content operations for a high-growth B2B SaaS company, ideally across multiple geographic markets and organisation segments
- Experience leading multi-language or localized content efforts and collaborating with regional stakeholders
- Deep understanding of SEO, digital channels, and how content drives performance across the funnel
- Familiarity with AI tools and developing AI-assisted content workflows
- Exceptional storytelling, writing, and editing skills
- Strong leadership, project management, and collaboration abilities
- Proficiency with content management systems, SEO tools, and project management tools
- Advantageous: Background in leading content for product-led growth or self-serve SaaS models
Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
- Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
- Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
- Make an impact on the environment and society with fully paid Impact Days
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Find your best way to work with our office-led, remote-friendly PersonioFlex!
- Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
- Engage in a high-impact working environment with flat hierarchies and short decision-making processes
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What We Do
We believe small and medium-sized organizations are the backbone of global economies, and their most valuable asset is the people they employ. But many of their HR teams are held back by complicated, time-consuming processes and admin. We’re changing that with our all-in-one HR solution that transforms the way millions of people experience work every day. At the core of our people-focused product are the individuals who craft it: We proudly identify as Personios. As we build on our success as Europe’s leading HR platform for SMEs, we are looking for the brightest minds to bring their own innovative ideas to the table. When you join our team of 1800+ across Europe and the US, you’ll have an impact from day one – for our 15,000 customers and the 1.5 million employees we serve.
Why Work With Us
Personio is one of the most valuable tech startups in Europe, but we're just getting started with revolutionizing HR for the 1.7 million small and medium-sized organizations still stuck in the spreadsheet era. Now we need your experience scaling tech companies to take us to the next level.
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