This is a pivotal leadership role responsible for defining how Instarem wins with consumers globally. You will operate as a marketer and business leader — setting the growth agenda, shaping our brand, leading strategic partnership discussions, and directly influencing revenue outcomes across markets.
We are looking for a decisive, commercially minded operator who thrives in high-velocity environments and knows how to translate strategy into measurable impact. This is a highly cross-functional role, partnering closely with Consumer Product, Commercial, Data, Finance, and Regional Leaders.
The ideal candidate combines strong strategic thinking, deep consumer marketing experience, and a hands-on leadership mindset — comfortable operating in complexity, ambiguity, and high-growth environments.
Set the Global Consumer Growth Agenda
- Define and lead the global B2C marketing strategy for both Instarem (remittance) and Amaze (travel card), aligned with consumer business priorities and regional growth plans
- Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-conscious consumers
- Translate company and product strategy into actionable marketing roadmaps with clear investment logic and ROI expectations.
Drive measurable growth across the full customer lifecycle
- Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation
- Lead integrated marketing programs across performance marketing, lifecycle/CRM, affiliate partnerships, referrals, content, and brand initiatives
- Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions
Lead Strategic Partnerships & Commercial Narratives
- Own Nium’s consumer partnership strategy — including card scheme relationships (e.g. Mastercard), banking and co-brand partners, and distribution channels
- Build and present compelling commercial proposals for partner engagements: structuring the pitch, framing the economics, and representing the consumer business at senior partner meetings
- Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight.
- Bring a strong point of view backed by data — influencing investment decisions and strategic trade-offs.
- Clearly connect marketing activity to revenue, customer value, and long-term business performance.
- Build an effective partnership strategy. Work with schemes and strategic partners to accelerate our growth strategy.
Lead a lean, high-performing team
- Lead, mentor and grow a global consumer marketing team, including in-house talent and agency partners
- Set clear goals, success metrics, and operating rhythms across regions and functions
- Foster a culture of ownership, accountability, and continuous improvement
Be deeply data-driven
- Define and own marketing success metrics that matter (e.g. CAC, LTV, conversion, engagement, cohort and segment health)
- Implement dashboards and reporting that connect marketing activity to business outcomes
- Champion experimentation and structured learning to unlock scalable growth.
Shape a Trusted, Global Consumer Brand
- Strengthen Instarem’s brand clarity and consistency across markets and channels
- Balance performance-driven growth with long-term brand trust and customer loyalty
- Ensure a cohesive customer narrative across product, marketing, and communications
Requirements:
- 10–15+ years of experience in consumer marketing, growth, or brand leadership roles
- Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech
- Strong track record owning growth outcomes, not just campaigns or channels
- Deep understanding of performance marketing, lifecycle/CRM, and GTM — with sound judgment on where each matters
- Demonstrated ability to lead teams, influence senior stakeholders, and operate cross-functionally
- Analytical, commercially minded, and comfortable working with data to drive decisions
- Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage
- Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments
What success looks like
- A clear, differentiated consumer value proposition across Instarem’s priority markets
- Sustainable, efficient growth in active users, engagement, and revenue contribution
- Strong alignment between marketing, product, and business strategy
- A high-performing marketing team with clear ownership and momentum
- Marketing viewed internally as a core growth engine and strategic partner
Nium Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nium and has not been reviewed or approved by Nium.
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Fair & Transparent Compensation — Pay is considered market-competitive in certain tech and sales roles and higher‑paying geographies, with upside evident for specific functions and seniority. Signals of strong totals in U.S. engineering/product and top‑end sales support a generally favorable footing.
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Healthcare Strength — Company materials and external listings describe comprehensive health coverage and 24×7 assistance support aligned with a modern fintech package. These elements are positioned as core parts of the global offering.
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Leave & Time Off Breadth — Generous parental leave, standard PTO, and a company‑wide year‑end shutdown expand time‑off support beyond basics. Public career materials and job ads consistently reference these components.
Nium Insights
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What We Do
Nium is an advanced payments platform redefining the way consumers and businesses send, spend, and receive funds across borders. Nium’s goal is to make the movement of money seamless through being a universal plug for financial services. The company uses agile, elegant, and modular solutions for complex business problems. Be it an Individual, new-age digital bank, or a traditional industry behemoth, Nium prides itself on creating financial infrastructure for every level of sophistication. Nium’s key solutions: • Pay-ins • Pay-outs • Card issuance • Banking-as-a-service • Crypto-as-a-service We are a global leader in B2B modern money movement • Launched the world’s first global platform for crypto-as-a-service • $280M Funding • Series D • $2B Valuation o 130+M End customers o 190+ Payout markets o 100+ Supported currencies • Named on CB Insight’s Fintech 250 List • Financial Times’ List of Asia-Pacific High-Growth Companies 2021 • Fintech Employer of the Year’ at the 2021 Singapore Fintech Festival • Best B2B Payment Platform’ at the 2021 Future Digital Awards
Why Work With Us
We, at Nium, are on a mission to transform modern money movement. We are driven by our co-created values of "seek the simple", "make it better" and "win it together". These aren't just buzzwords; they're how we do business every day and owned by each and every employee at Nium. We create new rules and new possibilities for a world of open money.
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