Head of Attention and Communications

About Us

Foundation is developing the future of general purpose robotics with the goal to address the labor shortage.

Our mission is to create advanced robots that can operate in complex environments, reducing human risk in conflict zones and enhancing efficiency in labor-intensive industries.

We are on the lookout for extraordinary engineers and scientists to join our team. 

Your previous experience in robotics isn't a prerequisite — it's your talent and determination that truly count.

We expect that many of our team members will bring diverse perspectives from various industries and fields. We are looking for individuals with a proven record of exceptional ability and a history of creating things that work.

Our Culture

We like to be frank and honest about who we are, so that people can decide for themselves if this is a culture they resonate with. Please read more about our culture here https://foundation.bot/culture.

Who should join:

• You like working in person with a team in San Francisco.
• You deeply believe that this is the most important mission for humanity and needs to happen yesterday.
• You are highly technical - regardless of the role you are in. We are building technology; you need to understand technology well.
• You care about aesthetics and design inside out. If it's not the best product ever, it bothers you, and you need to “fix” it.
• You don't need someone to motivate you; you get things done.

Why Are We Hiring for this Role:

We’re looking for someone who can bring fresh ideas and answer the question at the center of our communications strategy: How do we get more attention? In our lean, mission-driven team, you won’t just execute campaigns—you’ll own the strategy, define the playbook, and drive bold, attention-grabbing ideas from concept to reality. You’ll take full end-to-end ownership, from shaping our voice to launching wild, magnetic campaigns that make people stop, look, and care.

Key responsibilities include:

• Building and leading the communications function, encompassing brand storytelling, media relations, internal comms, and experimental outreach—always with an eye toward new ways to break through the noise.
• Defining our voice across press, social, web, events, and unconventional platforms to create authentic, magnetic, attention-winning connections.
• Translating complex robotics innovations into captivating stories that spark curiosity and excitement.
• Owning launches, announcements, and creative campaigns specifically engineered to generate buzz, virality, and real cultural traction.
• Developing and managing diverse content—from thought-provoking blogs and cinematic videos to unconventional creative experiments designed to capture attention.
• Amplifying our culture internally and externally, ensuring every message reflects our bold, inventive spirit.
• Forging relationships with journalists, influencers, partners, and disruptors who can expand our reach and help amplify our story.
• Tracking metrics and iterating strategies to maximize impact, visibility, and brand momentum.

This is an opportunity to wield massive influence in a scrappy, daring environment—think big, act boldly, and deliver the breakthrough ideas that put us on the map.

What Kind of Person We Are Looking For:

• We want a strategic creative force—someone obsessed with finding new ways to get attention, spark conversation, and make a brand impossible to ignore. You should crave autonomy, thrive on unconventional thinking, and be energized by a blank slate where you set the direction. We’re not looking for corporate polish; we’re looking for someone who can invent the strategy, not follow one.
• Key qualifications include:
• A track record of communications, PR, or branding wins—especially in fast-moving, creative spaces—where you generated attention without massive resources.
• An ability to craft crisp, engaging narratives that people remember.
• Versatility across mediums—dreaming up unconventional concepts and executing them with flair.
• A strategic mindset tuned to spotting opportunities to differentiate, disrupt, and captivate.
• A self-driven approach: you initiate, experiment, analyze, and continually iterate to find what gets attention and why.
• If you’re a bold, imaginative builder who loves creating ideas that stand out, grab attention, and make people care, this is your canvas to define our identity and shape the future of our humanoid robot's brand.

Benefits

We provide market standard benefits (health, vision, dental, 401k, etc.). Join us for the culture and the mission, not for the benefits.

Salary

The annual compensation is expected to be between $100,000 - $1,000,000. Exact compensation may vary based on skills, experience, and location.