Location: London
Office requirement: Hybrid, 2 days in office
Employment type: Permanent
As our Head of Communications you’ll:
lead GWI’s public relations, corporate communications, and social media efforts. Reporting into the CMO, this role will set the strategy, oversee execution, and manage a small but high-performing team. You’ll be GWI’s lead storyteller — crafting narratives that resonate with media, customers, partners, and the investor community, while strengthening our brand’s voice in a competitive market.
This is both a strategic and hands-on role: you'll shape our market positioning, drive thought leadership, and ensure GWI is at the center of conversations that matter. GWI is powering agents and decision-makers with real consumer intelligence. This person will be central to telling that story as we scale it globally.
You will collaborate across functions to ensure that all messaging is consistent, accurate, and aligned with GWI’s vision and mission.
What will you be doing?Strategic leadership- Develop and execute an integrated communications strategy that spans PR, media engagement, executive comms, and social media.
- Align comms strategy with company goals, product launches, and market milestones.
- Monitor industry trends, competitor activity, and the evolving media landscape to ensure GWI stays relevant and visible.
- Drive U.S. market expansion communications — establishing GWI’s market narrative, brand positioning, and awareness through high-impact external media strategies.
- Serve as a trusted advisor to the executive team, shaping executive visibility and thought leadership.
- Build and maintain relationships across news, business, technology, trade, and broadcast media.
- Proactively pitch stories, secure high-quality earned coverage, and position GWI as a thought leader in AI and customer insights.
- Develop and manage executive thought leadership programs, shape unique points of view, craft media-ready messaging, and secure top-tier speaking opportunities.
- Partner with product, revenue, marketing, and insights teams to turn insights, partnerships and product innovation into compelling narratives and media angles.
- Advise executives on public positioning, media engagement, and narrative development.
- Prepare and coach spokespeople for interviews, panels, and keynotes.
- Support the CEO and CFO in shaping GWI's investor and financial narrative, developing messaging for fundraising moments, board communications, and strategic announcements that require precise, high-stakes positioning.
- Oversee crisis communications planning and real-time response with clarity, confidence, and control.
- Set the social media strategy across all relevant platforms, defining how GWI shows up, what it stands for, and how social amplifies the broader communications agenda rather than running parallel to it.
- Partner with Marketing and Creative to ensure social is integrated into campaigns, product launches, and thought leadership moments, with clear ownership of what gets amplified and how.
- Establish a performance framework for social, setting KPIs, interpreting analytics, and using data to continuously evolve the channel's role in GWI's brand presence.
- Lead, mentor, and develop two direct reports with empathy and strategic direction.
- Foster strong cross-functional partnerships with Marketing, Product, Revenue, and Insights to deliver integrated campaigns.
- Create clear reporting on communications performance, demonstrating impact on business goals and evaluating campaign efficiency.
- Communications experience, with a proven track record spanning media relations, PR, executive communications, and investor/financial communications for high-growth B2B tech brands with at least 3 years in a leadership role.
- Demonstrated success in securing top-tier media placements that shape narrative, influence public opinion, and build brand credibility.
- Skilled in translating complex technical or data-driven concepts into clear, engaging, media-ready stories.
- Strong collaborator with the ability to influence and operate across all levels of the organization.
- Experience working closely with senior executives on media opportunities, speaking engagements, and thought leadership.
- Proficient in leveraging AI tools to improve communication strategy and execution.
- Exceptional writing, editing, and storytelling abilities with an editorial mindset.
- Passion for using data and insights to inform strategy and measure impact.
- High intensity paired with high humility — approachable, inspiring, and grounded.
What We Offer 🧘
At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity, Equity & Inclusion 🫶
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
#li-hybrid
#LI-
Skills Required
- Communications experience across media relations, PR, executive communications, and investor/financial communications for high-growth B2B tech brands with at least 3 years in a leadership role
- Proven success securing top-tier media placements and building narrative/brand credibility
- Ability to translate complex technical or data-driven concepts into clear, engaging, media-ready stories
- Experience advising and working closely with senior executives on media opportunities and thought leadership
- Proficient in leveraging AI tools to improve communication strategy and execution
- Exceptional writing, editing, and storytelling abilities with an editorial mindset
- Strong collaboration and influencing skills across functions (Marketing, Product, Revenue, Insights)
- Passion for using data and insights to inform strategy and measure impact
What We Do
We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want. We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.
