We exist to be the go-to companion, empowering everyone to transform their free time into experiences. At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves.
With nearly 15,000 different products across leisure themes — Stays, Wellness, Adventure, Gastronomy — we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories.
Present in 11 countries, Smartbox Group employs over 700 people across Europe and works with more than 40,000 trusted partners, including hotels, restaurants, wellness centres, and outdoor activity providers.
Living more than owning, sharing more than having — this is more than ever a fundamental trend in our society, and it’s exactly what Smartbox offers.
We are looking for a Head of Commercial Marketing to ensure that campaigns, go-to-market strategies, and media investments are commercially sound, performance-driven, and drive measurable business impact. This role is the executional engine of marketing, responsible for translating strategy and brand into annual planning, campaigns, go-to-market strategies and top-of-the-funnel media plans that bring tangible results. You will not own revenue directly—but you will own how marketing contributes to it: ensuring that all marketing activities are grounded in strong commercial thinking, clear objectives, and measurable outcomes. You will work closely with Strategy, Local Marketing, Media Agencies, and Business Units to connect what we launch and communicate with the brand image we want to build.
Key Responsibilities
Campaigns & commercial planning
- Own commercial campaign planning aligned with business priorities and objectives
- Ensure all campaigns are built with clear performance logic, targets, and expected impact
- Partner with Creative agencies local teams to translate strategy into commercially sound executions
- Challenge briefs and plans to ensure they are outcome-driven and scalable
Go-to-market strategy & execution
- Own go-to-market strategies and launch plans for innovations launched centrally
- Support local marketing teams in local products GTM
- Drive alignment between launch ambitions and commercial expectations
- Master execution with successful end to end delivery of campaigns
- Track the impact and learnings to constantly improve and iterate on annual plans
Media strategy & top-of-funnel effectiveness
- Own top-of-funnel media strategy and investment approach in collaboration with ecommerce media team and media agency
- Ensure media plans are aligned with business goals and customer acquisition logic
- Balance brand building with impact on performance outcomes
- Continuously optimize media effectiveness through testing and learning
Team management & leadership
- Take the lead on HQ Marketing communication with country GMs and BU heads to ensure teams across the business are well aligned and informed about the plans and results
- Manage the team of 2 – Brand Manager and Go-to-market Manager
- Lead and develop the functions, setting clear direction and high standards to best in class practices,
- Coach and support the team to strengthen commercial thinking and execution quality
- Foster ownership, accountability, and continuous improvement
Budget ownership & optimization
- Own the top of the funnel marketing budget allocation across campaigns, channels, and markets in collaboration with ecommerce media team and media agency
- Ensure efficient and strategic use of budget in line with business priorities
- Drive discipline in spend, prioritization, and trade-offs
- Optimize the plans based on performance and learnings
Performance visibility & impact tracking
- Ensure clear tracking of campaign and marketing performance
- Define and monitor key metrics across campaigns, channels, and markets
- Translate performance into clear insights and recommendations for improvement
- Ensure learnings are captured, communicated and applied across future initiatives
Business & channel collaboration
- Act as the key marketing counterpart to Retail, Ecommerce, and Beneficiary BUs
- Align marketing plans with commercial priorities and opportunities
- Collaborate with media and channel teams on prioritization and performance
- Ensure strong connection between marketing activities and business outcomes
About You
We’re looking for someone who embodies our principles:
- The Owner – You take accountability for how marketing performs in the business
- The Ambitious Maverick – You always push for better outcomes and industry excellence
- The Radical Optimist – You have a clear idea how our product can help people unbox their lives and how to bring it to them
- The Connector – You align teams around clear, commercially grounded and exciting vision
Skills & Experience
- 8–12+ years of experience in commercial marketing, performance marketing, or growth roles
- Strong experience in creating annual marketing plans, product launches, top of the funnel media strategies (offline and online) with impact on brand positioning and business results in a long-term
- Proven experience in launching new products to the market
- Ability to manage and optimize significant marketing budgets
- Strong understanding of top of the funnel marketing performance, attribution, and optimization levers
- Experience working across multiple channels (offline, retail, paid and own media)
- Strong analytical mindset with ability to translate data into action
- Experience working cross-functionally with business units and central teams
Mindset
- Commercially sharp and impact-driven
- Creative thinking in how each campaign impacts the brand in a long-term
- Strong ownership of plans, execution, and outcomes
- Data-informed but pragmatic
- Comfortable challenging teams and decisions to improve results
What we offer:
- 🏡 Hybrid work: 2–3 remote days + 20 days abroad per year
- ✅ Essentials: health cover, pension, taxsaver benefit, extra leave
- 🎁 Flexible benefits: personalize with health, wellbeing & learning options
- 🌈 D&I commitment: parental leave, Inclusive Day, gender equity in rewards
- L&D Support: Study Assistance and Study Leave
- 🎉 Unbox Your World: Take 1 day leave per year as short notice (YOLO!) + paid sabbatical after 5 years
- 🌍 Transparency: clear, fair salary bands and career levels
Skills Required
- 8-12+ years of experience in commercial marketing, performance marketing, or growth roles
- Strong experience in creating annual marketing plans
- Proven experience in launching new products to the market
- Ability to manage and optimize significant marketing budgets
- Strong understanding of top of the funnel marketing performance
What We Do
Believing that life is more fulfilled through experiences than physical goods, Smartbox Group invented the concept of experience gifts, to offer unforgettable memories. In a world where people are more than ever looking for time for themselves, and are seeking meaningful relationships, offering someone the possibility to experience something rather than offering a material gift is the most valuable and thoughtful way to tell your loved ones you love them. At Smartbox Group, all our energy and creativity are focused on the idea of providing the most beautiful gift to offer and to receive 🎁 With nearly 15,000 different products in various leisure themes : Stays, Wellness, Adventure, Gastronomy… we allow people to enrich their lives with moments of sharing, moments of emotions and unforgettable memories, by living experiences or by offering them. Living more than owning, sharing more than having is more than ever a fundamental trend in our society and that is exactly what we offer at Smartbox Group. Present in 11 countries, with 7 million experience gifts sold per year for an annual business volume of nearly 500 million euros, Smartbox Group employs 1,100 people in Europe and more than 41,000 European partners trust us (hotels, restaurants, wellness centres, oudoor activities…). Do you also want to inspire people to experience life ? Join the pioneer & European leader of experience gifts!
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