Head of Commercial, Expansion Markets

We’re looking for a sharp, commercially-minded finance leader to own our Germany and AMEA Expansion Market's financial strategy and lay the foundations for European expansion.

You'll act as the central voice on performance, forecasting, and financial decision-making. From CAC and contribution margin to free cash flow and scenario planning, you’ll be responsible for turning financial insight into action.

You’ll work closely with cross-functional leaders across growth, operations, product, and care to shape the our Germany and AMEA Expansion Market's financial trajectory, while ensuring the business runs efficiently and invests wisely. This is a high-trust, high-impact role where the stakes, and the pace, are high.

While this role is DE and Expansion market focused today, it has clear runway to grow into a broader European leadership role as we expand across new markets and business lines.

• Own the Germany and AMEA Expansion Market financial model — Build and manage end-to-end models for revenue, CAC, LTV, margin, and free cash flow. Your outputs will guide day-to-day decisions and long-term bets.
• Lead the planning process — Drive monthly re-forecasting, annual planning, and scenario modelling in close collaboration with Group FP&A.
• Be the commercial partner to growth and ops — Set CAC and payback targets, assess performance by cohort, and guide spend allocation to maximise ROI.
• Run commercial analysis that unlocks growth — Lead deep dives into pricing, retention, margin, and expansion levers to identify opportunities and recommend trade-offs.
• Make the numbers visible — Build dashboards and trackers for key DE performance metrics (e.g. contribution margin, CAC, LTV, cash flow), keeping the business tightly aligned.
• Ensure clean, accurate financial operations — Partner with Group Finance on reconciliations, cost allocation, and timely month-end closes.
• Build for scale — Design financial systems and insights that don’t just serve the German markets, but become the blueprint for future markets.

• 6+ years in strategic finance, FP&A, consulting, or banking, with experience in high-growth or tech-enabled businesses.
• Proven experience owning P&L and end-to-end planning processes — ideally in a business with both consumer and operational complexity.
• Deep understanding of CAC, LTV, payback, cash flow dynamics, and how these fuel long-term value creation.
• Highly proficient in Google Sheets / Excel (bonus points for SQL, Looker, NetSuite, or similar tools).
• Strong commercial instincts — you're as comfortable in the numbers as you are helping teams make smart, trade-off decisions.

• You move fast and bias toward action, even without perfect information.
• You bring a strong point of view, but you’re open to challenge and new ideas.
• You get energy from messy, complex problems and know how to bring structure and clarity.
• You own outcomes, not just analysis — you want to see your insights drive performance.
• You’re calm under pressure, confident with ambiguity, and committed to delivering impact.

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events