Director - Brand Marketing, eBay Live

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

eBay is seeking a highly strategic and visionary executive to serve as the Director of Brand Marketing for eBay Live. This is a mission-critical role responsible for defining the multi-year brand and go-to-market strategy that positions eBay as a leader in the global Live Shopping ecosystem. You will drive both brand equity and significant business P&L impact across high-value verticals, including Collectibles, Fashion, Luxury, and more.

You’d lead a team focused on building awareness, adoption, and loyalty for eBay Live, and you’d work cross-functionally with Product, Growth, Category, Creator, and Comms teams to bring live shopping experiences to life. This role is really the connective tissue between our strategic business goals, our product roadmap, and how we show up to buyers, sellers, and creators.

• Develop the Global Brand Strategy: Define, own, and continually refine the multi-year brand narrative and positioning for eBay Live, ensuring strategic alignment across all verticals and with eBay’s overarching goals.

• Lead Integrated Marketing Execution: Architect and oversee the execution of full-funnel integrated marketing campaigns (awareness through conversion) across all paid, owned, and earned channels, driving significant business impact.

• Drive Strategic P&L & Budget Management: Manage and optimize a substantial marketing budget, using a rigorous test-and-learn framework to identify and scale high-performing, high-ROI paid media strategies.

• Forge Executive Cross-Functional Partnerships: Act as a key influencer with senior leaders across Product, Engineering, Design, Research, and Category Management to align roadmaps and deliver a unified customer journey.

• Elevate Audience & Creator Strategy: Define the target audience segments and lead the strategy for cultivating high-value relationships with key creators, influencers, and strategic partners to expand reach and community engagement at scale.

• Leverage Advanced Insights: Utilize deep market research, behavioral analytics, and competitive intelligence to inform all strategic decisions and optimize the audience and media mix continually.
   

What you will bring:

• 10+ years of brand and/or growth marketing experience, including direct expertise in live shopping, livestream commerce, or interactive retail platforms.

• Demonstrated success in defining multi-year strategic visions and translating them into tangible, measurable business results across diverse business units.

• Proven ability to develop and scale highly effective paid media strategies in an ambiguous, fast paced, and competitive digital environment.

• Strong leadership and team-building skills, with a proven track record of building, mentoring and leading  cross-functional teams in a complex global organization.Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels across the organization.

• A bias for action, continuous experimentation, and a passion for shaping the future of commerce.

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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