Head of Digital

Posted 10 Days Ago
Be an Early Applicant
Melbourne, Victoria
In-Office
Expert/Leader
Edtech • Software
The Role
Lead digital transformation initiatives to enhance partner website performance, optimize conversion rates, and drive organic traffic growth using innovative strategies and AI technology.
Summary Generated by Built In

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

The Opportunity

We’re looking for a visionary digital leader to drive our next chapter of digital transformation to enhance the student experience. In this pivotal role, you will oversee the evolution of our partner websites, elevating performance, functionality, and user experience to industry‑leading standards. You will design and execute digital strategies that significantly grow organic traffic, improve conversion rates, and leverage cutting‑edge AI to deliver more intuitive, engaging, and personalised online experiences for students. As a leader, you will foster collaboration across diverse teams, integrating efforts with internal stakeholders and external agencies to ensure that digital enhancements align with our overarching business goals. Your expertise will also guide the expansion and refinement of digital communication channels, including the introduction of innovative web chat and asynchronous messaging solutions.

We are seeking a seasoned digital leader with more than 15 years of experience in web performance, including a minimum of five years in a leadership capacity. The ideal candidate will have a robust background in managing website functionality, a keen understanding of SEO, GEO, UX principles, and Google Analytics, and a proven ability to drive business growth through digital innovation. 

Your New Role:

  • Lead with Innovation and Collaboration: You will oversee the digital transformation of our partner websites, ensuring that each initiative not only meets but sets new standards for industry excellence.
  • Champion Commerciality: Foster a culture of commercial decision making and questioning ways of doing things to ensure the best possible commercial outcomes for OES.
  • Drive Digital Excellence: Develop and implement strategies to boost organic site traffic and enhance conversion rates, employing tools like AI to supercharge our digital interfaces and student interactions.
  • Collaborate Effectively: Forge strong partnerships across internal teams and with external agencies to align digital enhancements with our strategic goals.
  • Optimize and Expand: Regularly analyse performance data to drive continuous improvements across digital platforms, introducing and refining digital communication channels like web chat and asynchronous messaging.

Who We Need:

  • An experienced digital strategist with over 15 years in web performance, including at least 5 years in leadership, ready to guide a team towards groundbreaking digital solutions.
  • A proven track record in enhancing website functionality and engagement, with a strong grasp of SEO, UX, and Google Analytics.
  • Exceptional leadership skills with the ability to manage cross-functional teams and multi-channel digital strategies.
  • Educational background in Communications, Marketing, Digital Media, or related fields.

What’s in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from: 

  • Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Access to corporate health insurance rates

If this role is of interest, please apply now with your updated CV.


At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.

Top Skills

Ai Technology
Asynchronous Messaging
Google Analytics
Seo
Ux
Web Chat
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The Company
HQ: Cremorne, Victoria
653 Employees

What We Do

Online Education Services (OES) was established to challenge and advance the online education industry, providing a new student-centric approach to adult education. Through partnerships with highly regarded Australian education providers, OES provides the expertise to create engaging online learning experiences for students who are not catered for by traditional campus-based offerings. In 2018, OES expanded its services and opened its first office in London, United Kingdom.

Guided by the analysis of student data, OES continues to innovate the online education experience with its dedicated specialist services in online course design, student support and administration.

For four years running (2014/15/16/17), OES has been named a Best Employer by Aon Hewitt. In 2017, OES was awarded the prestigious 2017 ‘Best of the Best’ award, having excelled at delivering an exceptionally positive workplace experience for employees. In 2015 OES topped the BRW Fast Starters list. The BRW Fast Starters list ranks Australia’s fastest growing, public and private, small and medium start-up businesses.

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