Join us as a Head of Campaigns, Content and Channels
You’ll be delivering compelling Group external communications campaigns, aligned with our Group’s purpose and strategic ambitions
We’ll look to you to lead the development of creative Group content including using relevant highly visual graphic designs, copywriting to create digital assets
This is an opportunity to work closely with senior management to develop strategies for our digital presence and integrated campaign activity, including consumer affairs
Campaigns, Content and Channels team has an integrated approach, bringing together digital strategy, content creation and campaign execution to deliver fantastic storytelling and high impact results. This role leads the team to develop and implement effective Group campaigns using creative content delivered through external channels to build and enhance the reputation of our Group.
In this role, you will oversee the development and delivery of the annual consumer affairs programme by working closely with Marketing and our integrated agency partners on communications campaigns that help us to reach and engage our target consumer audiences.
We’ll look to you to build and utilise essential relationships with relevant Corporate Affairs functions such as Internal Communications, Public Policy, Strategy and Planning as well as adjacent functions such as Marketing to develop fully integrated plans.
You’ll also:
Work in partnership with all areas across the function to best support the delivery of the Corporate Affairs strategy as an active member of the External Communications Leadership team
Be accountable for the successful delivery of a Group-campaign plan externally utilising creative content and through effective channel management
Act as a trusted adviser to Marketing on all aspects of external communications that impact our Group brand, both in terms of opportunities and risks
Lead and drive engagement of people across the team through effective performance management
Utilise the resources of the team effectively including managing workflow through pooled resources
Build necessary working relationships with key stakeholders to ensure the successful execution of the campaigns plan
We’re on the lookout for a critical thinker, with the ability to work at both a strategic and operational level. You’ll demonstrate exceptional communication, stakeholder management and consultancy skills, with the ability to manage and influence senior stakeholders.
You’ll also need:
Demonstrable experience of leading corporate campaign delivery, spanning media and political audiences
Effective organisational skills and astute attention to detail
The ability to use data analysis, reporting and insights to drive simplification and create efficiencies across systems, processes and budgets
Hours
35Job Posting Closing Date:
23/06/2025Ways of Working:HybridSimilar Jobs
What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate. As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these. Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence. One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025. We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
