The Role
Lead and unify global BDR teams across Europe and the US. Establish performance KPIs, standardize outreach and qualification processes, improve lead conversion with Marketing and RevOps, and build a high-performance culture. Oversee hiring, onboarding, coaching, retention, career development, and pipeline generation while ensuring consistent execution across regions.
Summary Generated by Built In
We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.
This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.
Responsibilities
Team Leadership & Alignment
- Lead and mentor regional BDR managers and individual contributors across Europe and the US
- Build a unified global BDR culture focused on collaboration, accountability, and results
- Foster knowledge sharing and team cohesion across time zones and geographies
- Performance Culture & KPIs
- Define and implement a unified set of performance KPIs and productivity metrics
- Build a culture of continuous improvement, feedback, and high output
- Monitor and report on team performance, pipeline contribution, and attainment
- Strategy & Process Optimization
- Evaluate current tools, cadences, messaging, and processes across all regions
- Standardize best practices in outreach, qualification, and handoff to Sales
- Partner with Marketing and RevOps to refine lead flows and improve conversion rates
- Hiring, Onboarding & Enablement
- Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
- Ensure regular coaching, training, and career development planning
- Drive retention and engagement through clear paths for progression and performance
Skills, Knowledge & Expertise
- –8+ years of experience in BDR/SDR leadership roles, including multi-region team management
- Proven track record of building or transforming BDR organizations at scale
- Strong understanding of performance metrics, sales development strategies, and lead management
- Experience aligning teams around unified KPIs and playbooks across markets
- Excellent communication, coaching, and cross-cultural collaboration skills
- Fluent in English
- Willingness to travel occasionally to regional offices and events
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Skills Required
- 8+ years of experience in BDR or SDR leadership roles, including multi-region team management
- Proven track record of building or transforming BDR organizations at scale
- Strong understanding of performance metrics, sales development strategies, and lead management
- Experience aligning teams around unified KPIs and playbooks across markets
- Excellent communication, coaching, and cross-cultural collaboration skills
- Fluent in English
- Willingness to travel occasionally to regional offices and events
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The Company
What We Do
Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 1,600+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
