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Our Place makes products for home cooks inspired by our favorite traditions, and everyone's invited.
The Role
Own and evolve global brand strategy and storytelling. Lead a cross-functional brand team (strategy, copy, influencers, content, social), guide creative development, plan GTM for products and markets, manage marketing calendar and creative operations, identify real-time brand opportunities, partner with product on culturally informed Traditionware, and report on brand initiatives to drive awareness and growth.
Summary Generated by Built In
Welcome to Our Place. We believe that sharing a home-cooked meal is the very best way to connect. That’s why we create products that simplify home-cooking; it’s why we celebrate traditions with families given, chosen, and found; and it’s why we share those stories with you, directly from the people and places where they originate.
Our Place is looking for a strategic brand visionary and expert storyteller to help take Our Place to the next level by growing brand awareness, driving key brand building initiatives, and growing our audience while unlocking growth in new segments. In this role you’ll flex from future planning and big ideas to day-to-day executional direction. You will guide how Our Place shows up across channels in both big and small (but mighty) ways.
We believe some of the best ideas happen when we’re together! Our teams come into our beautiful new West LA headquarters on Tuesdays and Thursdays to collaborate and connect. In the future, we may ask teams to come in more often — because some things are just better in person. We’re looking for someone who’s excited about being part of an in-person, collaborative culture and is comfortable with the flexibility that comes with a growing, hybrid workplace
What you’d do at Our Place
- Work with our founder and leadership team to continuously build on Our Place’s brand and product narratives – setting the vision and defining the roadmap for when and how we share our mission and POV with the world. Architect the brand ecosystem and come up with the tactics we will use to deliver our messages that drive the biggest impact – campaigns, content, editorial, partnerships, experiences, etc.
- Manage all facets of global brand marketing – your team includes strategy, voice and copy, influencers, and content and social media. You’ll partner closely with the creative team to guide all creative development.
- Plan, own, and communicate the marketing calendar to cross-functional teams.
- Identify real-time opportunities for us to speak out with a strong message in strong and unexpected ways.
- Partner with the product development team to bring new product concepts to life with an emphasis on our Traditionware collections – comprehensively researching, understanding, and becoming an expert in cultural traditions.
- Lead the GTM strategy and executional plan for all new markets, products, and distribution partners.
- Help manage day-to-day creative operations in partnership with our Project Management team to consult on the creative budget and ensure we are fully resourced and meeting deadlines.
- Report on all brand initiatives to continue to push business growth and brand awareness and loyalty.
Who you are
- 10+ years of brand building experience
- 3+ years of leading a team
- Experience collaborating with an in-house creative team
- A deep understanding, passion and instinct for building thoughtful brands with strong POVs
- Experience leading creative strategy across all marketing channels
- Acute attention to detail
What we offer at Our Place
- Competitive pay and real-deal equity — we want you to have a slice of what we’re building together
- A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan
- Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best
- Time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)
- We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered
- A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas
- Amazing products — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home
- Tuesday lunches — catered meals so you can catch up with your teammates over something delicious
- A culture of connection — team events, activities, and an annual company retreat because we like hanging out together
- A team full of kind, thoughtful humans who actually care — because the people make this place
All information you submit in connection with your application to Our Place is processed in accordance with Our Place's Global Applicant Privacy Policy.
Skills Required
- 10+ years of brand building experience
- 3+ years of leading a team
- Experience collaborating with an in-house creative team
- Deep understanding and passion for building thoughtful brands with strong POVs
- Experience leading creative strategy across all marketing channels
- Acute attention to detail
- Comfortable working in a hybrid, in-person collaborative culture (West LA HQ Tuesdays and Thursdays)
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The Company
What We Do
At Our Place, we believe in the power of home-cooking to bring people together. Our mission is to create products and experiences that celebrate cultures, honor traditions, and cultivate connections.
Why Work With Us
The Our Place brand is honest, we put representation at the forefront, and focus on specific cultures, communities, and traditions, rather than lumping everything together into one homogenous “average. By building a team that shares our values, we will continue to bring people together over a home-cooked meal, regardless of their differences.
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