Head of Brand

Aareon is Europe’s established provider of SaaS solutions for the real estate industry and a pioneer of the sector’s digital future.
With its software solutions, Aareon connects people, processes, and properties—bringing the industry closer together. With the Aareon Property Management System, based on intelligent software solutions, the company enables the efficient management and maintenance of residential and commercial properties and creates digital experiences for all stakeholders.
As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone.

We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.

Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

Salary: £70,000 to £85,000 per year (depending on experience)

Location: London Office on a hybrid basis
Working Hours: 37.5 hours
Contract: Full-time Permanent
Reports to: Marketing Director

About Aareon

Aareon is one of the leading providers of property management software and digital solutions for housing providers, property managers and landlords across the UK and Europe.

As we enter the next phase of growth, Aareon UK is undergoing a significant transformation. We are evolving from a collection of successful acquired brands into a unified organisation operating under a single Aareon identity. At the same time, we are modernising our technology portfolio, introducing AI-powered capabilities through Aareon Intelligence, and building a scalable growth engine capable of supporting both organic growth and future acquisitions.

To support this evolution, Aareon is establishing a dedicated Brand Marketing function responsible for building awareness, trust, reputation and market preference across the entire organisation.

The Opportunity

We're looking for an exceptional Head of Brand to define, lead and scale Aareon's brand strategy.

This is a strategic leadership role responsible for building one of the most influential brands in UK property technology. You'll lead the transition towards a unified market-facing identity, ensuring Aareon is recognised not only for its products and services but for the value it creates across the housing and property sectors.

Brand at Aareon is not a creative services function. It is a strategic discipline responsible for shaping perception, creating differentiation and building long-term commercial value. You will establish the frameworks, governance and capabilities that ensure every interaction with Aareon strengthens trust, relevance and market leadership.

You will lead a specialist team of creatives, content specialists, social and community experts, PR professionals and events specialists. Together, you will create a consistent and compelling brand experience that supports growth, customer retention, product adoption and talent attraction.

This role is ideal for a commercially minded brand leader who understands how strong brands drive business performance and who enjoys operating at the intersection of strategy, storytelling, reputation and market impact.

Key Responsibilities

Brand Strategy & Positioning

• Develop and own Aareon's brand strategy across all markets, audiences and customer segments.

• Lead the evolution and implementation of the One Aareon brand architecture.

• Define the positioning, narrative and messaging frameworks that underpin the organisation's market presence.

• Ensure brand strategy supports business objectives, commercial priorities and long-term growth ambitions.

• Act as the guardian of Aareon's identity, values and reputation.

Brand Governance & Consistency

• Establish and maintain brand standards, guidelines and governance processes.

• Ensure consistency across all marketing, communications and customer touchpoints.

• Provide strategic oversight of visual identity, messaging, tone of voice and brand experience.

• Support the integration of acquired businesses into the wider Aareon brand framework.

• Build processes that enable scale without compromising consistency.

Awareness, Reputation & Market Leadership

• Lead initiatives designed to increase brand awareness, preference and market credibility.

• Work closely with PR, Social, Content and Events teams to deliver integrated brand programmes.

• Establish Aareon's position as a trusted authority in housing, property technology and AI-enabled operations.

• Ensure thought leadership and corporate communications support broader commercial objectives.

• Build relationships with key industry stakeholders, partners and influencers.

Team Leadership & Development

• Lead and develop the Brand Marketing function, including Creative, Social & Community, PR & Editorial, Events and Design.

• Create a culture of creativity, accountability and collaboration.

• Establish clear performance expectations, development pathways and team objectives.

• Foster strong connections between Brand, Growth Marketing, Product Marketing and MarTech & Operations.

• Champion excellence across all aspects of brand execution.

Cross-Functional Collaboration

• Partner closely with Product Marketing to ensure product narratives align to overall brand positioning.

• Support Growth Marketing with brand-building activities that improve campaign effectiveness and market performance.

• Collaborate with Customer Success, Product and Commercial teams to ensure a consistent customer experience.

• Work with executive leadership to shape strategic communications and corporate messaging.

• Act as the primary brand advisor across the organisation.

Skills & Experience

Required

• Significant experience in brand leadership, corporate communications or strategic marketing roles.
• Proven experience developing and implementing brand strategies that support business growth.
• Experience managing multi-channel brand programmes across digital and offline environments.
• Strong understanding of brand architecture, positioning and market differentiation.
• Experience leading and developing high-performing teams.
• Excellent communication, stakeholder management and influencing skills.
• Demonstrated ability to balance long-term brand building with short-term commercial priorities.

Desirable

• Experience within technology, SaaS, PropTech or high-growth B2B organisations.
• Experience supporting brand transformation, rebranding or acquisition integration programmes.
• Knowledge of AI-related market positioning and technology communications.
• Experience in private equity-backed or rapidly scaling businesses.
• Understanding of housing, property or built-environment sectors.

What We're Looking For

• Someone who can argue for brand in commercial language without diminishing it
• The patience to build a system that other people will use, and the standards to protect it
• Genuine interest in the resident at the end of the chain, because that is where our brand promise lands
• Steadiness through a transition that will attract opinions from across the business

What Success Looks Like

In your first 12 months you will:

• Establish and embed a clear One Aareon brand strategy across the organisation.
• Introduce governance frameworks that improve consistency and quality across all channels.
• Increase awareness and recognition of the Aareon brand within key markets.
• Create stronger alignment between brand activity and commercial outcomes.
• Improve collaboration between Brand, Growth, Product Marketing and Operations teams.
• Build a high-performing brand function with clearly defined capabilities and objectives.
• Strengthen Aareon's market reputation as the leading technology partner for housing and property professionals.
• Create a scalable foundation that supports future growth, acquisitions and product innovation.

Why Join Aareon?

This is an opportunity to shape the future identity of one of the most significant technology businesses operating in the UK housing and property sector.

You'll join at a pivotal moment of transformation, helping bring together products, people and businesses under a unified brand vision. You'll have the opportunity to define how Aareon is perceived by customers, partners, employees and the wider market whilst building a modern Brand Marketing function designed for long-term success.

Most importantly, you'll play a central role in creating a brand that supports growth, inspires trust and helps position Aareon as the leading technology platform for the future of property operations.