Head of Brand - Panadol and Centrum

 Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

Acting like Business Unit Leader and be responsible for category P&L by leading brand activation and execution of brand activation and execution of brand strategies, roll out NPDs, promotion calendar and media to drive sustainable brand development for Indochina for Panadol and Centrum. The role reports directly to the GM and is part of the Leadership team.

Key Responsibilities

• Accountable for accelerated share, for assigned brand portfolio over 3>1 plan in the market.

• Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in brand development.

• Work with Finance to analyze the P&L and identify the impact of alternative actions.

• Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with customer development channel and category management.

• Monitor and assess in-market new product launches brilliantly leveraging Area launch models with local adaptation where needed.

• Adapt Area tool kits (materials, claims, copy (when necessary), etc…)

• Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.

• Define and deliver winning expert activation program to strengthen the “expert recommended” differentiation for relevant brands.

• Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.

• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.

• Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.

• Build strong agency partnerships at LOC to deliver world class activation.

• Actively contribute to global innovation scoping and forecasting processes across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.

• Model Haleon values & behaviors and act in compliance with all Haleon codes of practice.

• Be responsible for tracking local brand KPIs and recommending remedial action where necessary

Complexity

• Demonstrated ability to lead complex projects with successful outcomes.

• Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

• Experience of leading successful innovation launches in market

• Experience in implementing brand plans and execution plans

• Experience in brand architecture, setting brand/variant roles & priorities and building portfolio

• Ability to lead and inspire

• Knowledge of consumer marketing, including digital.

• Financial acumen

• Experience of NPD process

Requirement

• Bachelor degree in science Marketing / Business/ Economics. Masters Degree in Business Management is preferred.

• 3 – 4 years (BM) and 5+ years (SBM) experience in a Marketing or related role

• Excellent English Written and Spoken Communication skills

• Computer skills in Microsoft Words, Excel, PowerPoint, Project

• Excellent interpersonal skills.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.