Head of Brand - Maternity Cover

Shape the next chapter of three distinctive travel brands with a meaningful place in UK travel culture. This is an opportunity to combine long-term brand building with commercial impact, creating stronger, more distinctive brands and experiences for our guests.

Your mission

As our Head of Brand, your mission is to set the vision and strategic direction for three established travel brands, ensuring they remain distinctive, relevant and positioned for sustainable growth.

You’ll lead our Brand & Campaigns function and Social team, own our portfolio media strategy and drive the rollout of our new Guest Value Proposition. Working across the business, you’ll connect customer insight, creativity and long-term brand building with commercial priorities and performance.

What you'll be doing

• Own the brand strategy, positioning and portfolio roles, identifying the priorities that will drive sustainable growth.

• Turn commercial priorities into a focused brand roadmap spanning audiences, occasions, propositions, seasons, investment and channels.

• Lead the strategy and go-to-market roadmap for our Guest Value Proposition, translating it into a compelling customer promise, messaging, creative platform and launch plan.

• Set the portfolio social strategy across organic content, community and creators, ensuring each brand comes to life in a relevant and distinctive way.

• Own portfolio media strategy and investment, defining how brand and performance media work together and partnering closely with Performance Marketing.

• Set the annual brand and campaign strategy across the travel calendar, overseeing major campaigns and key trading moments.

• Lead senior agency relationships across media and creative, establishing clear governance around investment, channel mix, testing, quality and value.

• Use customer, competitor and cultural insight alongside brand health, campaign and booking data to identify opportunities and guide strategy and investment.

• Lead and develop a high-performing, inclusive Brand & Campaigns team, setting clear priorities, creative standards and expectations.

Who we’re looking for

You’ll thrive in this role if you’re a strategic brand leader who can see the bigger picture while maintaining the focus and discipline needed to turn strategy into action. You put customers at the heart of your decisions, set a high creative bar and are comfortable bringing together diverse teams and perspectives around a clear direction.

We’re looking for someone who brings:

• Senior brand leadership experience within a complex consumer organisation, ideally within travel, leisure or hospitality.

• A strong track record of building distinctive brands and leading proposition or customer-experience change.

• Experience leading integrated campaigns and working with creative, media, insight and research partners.

• Strong experience owning social and media strategy, investment and agency performance.

• A solid understanding of brand health, campaign effectiveness and customer insight, with the ability to turn evidence into strategic choices.

• Strong executive influence and the ability to align senior stakeholders around priorities and decisions.

• Proven people leadership and capability-building experience, with an inclusive and collaborative leadership style.

• A focused, proactive approach to getting things done, including the ability to lead calmly and visibly through change.

How you'll make an impact

• Build greater distinctiveness across our three brands by setting clear portfolio roles, positioning and growth priorities.

• Successfully bring our Guest Value Proposition to market and ensure it is delivered consistently across campaigns, digital, CRM, customer service and owner touchpoints.

• Create a connected approach to brand and performance media, aligning audiences, channels, customer journeys and trading priorities.

• Raise the creative bar across campaigns and social while ensuring activity is grounded in customer insight and commercial objectives.

• Strengthen our approach to brand effectiveness, using brand health, campaign and booking data to inform decisions and demonstrate the value of investment.

• Bring together Trading, Digital, CRM, Media, PR, Social, Partnerships and Product around major campaigns and trading moments.

• Build and develop a high-performing Brand & Campaigns function with clear governance, accountability and creative standards.

• Champion the customer and the importance of long-term brand value in senior forums across the business.

Why you’ll want to work at Awaze

We offer a versatile position in a strong professional and social environment - one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast-paced department with skilled and committed colleagues who support each other.

For this role in particular, you’ll have a rare opportunity to shape the next chapter of three established travel brands, make them more distinctive and help build sustainable growth.

We’re a people-first business - and we know that our success starts with our teams. Here’s a glimpse of what you’ll enjoy:

• Generous discounts on holidays across our brands

• Flexible hybrid working – with the autonomy to work how you work best

• Real opportunities to grow, learn and shape your role as well as careers progression vertically or horizontally, cross countries and responsibilities.

About Awaze

Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes.

With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe.

As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.

What’s next?

If this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application.

We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate.