Role Overview
We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution.
We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story.
What you'll do:
- You work closely with the CMO and senior leadership on the brand's long-term evolution.
- Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences
- You’ll build a brand with a real point of view. Not one that hedges toward consensus.
- You’ll own Pigment's visual and creative identity. That means making calls on direction and driving consistency in execution across every customer touchpoint.
- Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system
- Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigments purpose.
- You lead the in-house creative team: You are responsible for their development, their creative output, and the culture of the team. You set the quality bar and you hold it.
- You also personally build. Depending on the week, that means designing a campaign asset, writing a brand narrative section, or art-directing a shoot.
- Use AI as an operating principle to drive efficiencies and scale but not at the expense of producing lower quality outputs.
- You drive the operating model for how creative work gets reviewed, who provides input at which stage, and where final approval sits.
- You own Agency and freelance relationships at strategy and execution level, managing iterative design development across multi-stakeholder projects and synthesizing internal feedback and direction
- You define how we track brand health: distinctiveness, awareness, branded search trends, and influence.
Who You Are:
- 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
- Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
- Can distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
- Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
- Direct experience leading and developing in-house designers
- A track record of managing creative agency relationships
- Experience building or overhauling creative review and approval processes
- Hands-on AI fluency in a creative workflow (tools you use, not tools you've heard of)
You have defined and led a brand at a B2B company, ideally SaaS. Your portfolio includes work you personally made, not only work you directed.
You have run agency relationships, not just managed them. You know the difference between directing an agency and supervising one.
You are a credible partner to senior leadership. You can present brand rationale at board level, take input from the CEO
You are AI-fluent in practice. You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed. You have formed clear opinions about when they add value and when they don't.
The requirements:
How we work:
- Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet
- Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community
- Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission
- Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment
- Champion our Customers: We lead with empathy, solve what matters, and deliver clarity in a complex world to make our Customers heroes in their organisations
What we offer:
- Competitive package
- Stock options to ensure you have a stake in Pigment's growth
- Trust and flexible working hours
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
- High-end equipment (based on stock/availability) to do your work in the best conditions
- Remote-friendly environment
Skills Required
- 10 years of experience in brand strategy with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work including work you personally made
- Direct experience leading and developing in-house designers
- Track record of managing and running agency relationships at strategy and execution levels
- Experience building or overhauling creative review and approval processes
- Hands-on AI fluency in a creative workflow (tools you use, not just familiar with)
- Ability to distill complex products and market dynamics into clear, compelling narratives for designers, writers, and executives
- Comfortable working with market data and research and translating insights into brand strategy
What We Do
In a world moving at an incredibly fast pace, businesses have grown accustomed to change. Transforming their business model, pivoting their strategy, rethinking their go-to-market, the list goes on. To enable these changes, they have also had to rethink the way they work. Breaking down silos isn’t a best practice anymore. It’s a given. And yet, when it comes to planning, little has changed. In fact, planning tools work the exact opposite way, reinforcing data and people silos, and preventing teams from working together toward their common goals. As a result, planning is usually seen as a dreadful process. But the truth is, planning drives strategy. It’s high time we serve it with the right tools. Pigment is the business planning platform for fast-growing companies. Our mission is to help companies make better, faster decisions in a changing world, and drive revenue growth. At Pigment we believe that: ✅ Real-time data informs better outcomes. Trim your sail, and make the best use of current winds. ✅ Reporting should be accurate, quick, and insightful. ✅ Planning should be simple, smooth, and delightful. ✅ Less time should be spent on data crunching, more time on bringing insights to the business. ✅ Collaboration should be at the heart of any planning process, so your organization works as one. Book your demo today ? https://www.gopigment.com/contact We’re hiring! Check out our offers: https://jobs.lever.co/pigment
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