Head of Brand Marketing (SBD)

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in United Kingdom
Remote
Mid level
Software
The Role
Lead the brand marketing strategy across the Small Business Division, integrating new products, owning social media strategy, and ensuring brand consistency.
Summary Generated by Built In

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

**This role can be based remotely within the UK, with occasional travel to our London and Loughborough offices**

About you:

You care about how brands show up in the world and the difference that makes to real customers. You enjoy shaping clear, confident brands and helping teams bring them to life every day. You’re comfortable thinking big, but you also like getting close to the work to make sure it’s done well.

You like working across a mix of products and people, and you’re at your best when you’re building alignment and momentum. You understand small businesses and what it takes to earn their trust, and you’re motivated by seeing brand work contribute to real commercial results. At Access, you’ll have the space to influence how our Small Business Division grows and how our brands are experienced globally.

Day-to-day, you will:

  • Set the brand direction across the Small Business Division product portfolio, shaping positioning, messaging, tone of voice and visual identity for each product brand, while ensuring alignment with the wider Access Group brand.
  • Lead brand integration for newly acquired products, creating a clear and repeatable framework that brings new brands into Access smoothly and thoughtfully, while ensuring alignment with the wider Access Group brand strategy and brand team.
  • Own the social media strategy, guiding what we say, where we show up and how we engage small business audiences in a meaningful way.
  • Work closely with content and product teams to make sure our brand story is consistent, clear and compelling across every channel.

Your skills and experiences might also include:

  • Experience in brand marketing within software or technology businesses, ideally across multiple products or brands.
  • Experience leading brand integration during mergers and acquisitions, with a focus on clarity and customer confidence.
  • Confidence leading and developing a small team, setting clear priorities and quality standards.
  • A strong sense of commercial impact, with the ability to link brand activity to awareness, trust and pipeline outcomes.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.

Skills Required

  • Experience in brand marketing within software or technology businesses
  • Experience leading brand integration during mergers and acquisitions
  • Confidence leading and developing a small team
  • Strong sense of commercial impact

The Access Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Access Group and has not been reviewed or approved by The Access Group.

  • Flexible Benefits Benefits are positioned as flexible and personalized, supported by a platform that lets employees tailor their package and view total reward information. Salary sacrifice options such as Cycle to Work and holiday trading add further choice and customization.
  • Wellbeing & Lifestyle Benefits Health and wellbeing support is described as broad, spanning health cash plans, occupational health, dental cover, gym and eyecare schemes, and digital coaching resources. Lifestyle discounts and commuting-related perks are also highlighted as part of the overall offering.
  • Pay Growth & Progression Pay progression can be meaningful for some individuals, with examples of significant salary growth and promotions over time. Career development and internal growth opportunities are also framed as contributors to improved compensation outcomes for certain roles.

The Access Group Insights

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The Company
HQ: Loughborough
5,814 Employees
Year Founded: 1991

What We Do

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, the US and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Its innovative Access Workspace cloud solutions transform the way business software is used, giving every employee the freedom to do more of what’s important to them. Founded in 1991, The Access Group employs approximately 6,800 people.

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