The Role
Lead the evolution of TextNow's brand across channels, manage integrated campaigns, and build cultural relevance while ensuring long-term growth and effectiveness. Directly manage a team and collaborate extensively across functions to enhance brand impact.
Summary Generated by Built In
We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.
Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow’s presence across paid, earned, and owned channels.
This is a pivotal leadership role at an inflection point in our growth. You will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long term impact, not just short term conversion.
Reporting to the Head of Marketing, you will have functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning.
You will directly manage a Social Media Specialist and Communications Manager and operate as a hands on player coach. You will set the strategy while actively shaping briefs, guiding creative development, partnering on media decisions, managing agencies, and driving measurable business results.
Your mandate is clear. Build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long term growth across consumer and B2B audiences.
What You Will Do:
Lead Brand Platform Stewardship
- Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
- Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
- Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
- Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
- Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
Drive Integrated Campaign Leadership
- Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
- Define brand media channel strategy and investment approach
- Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
- Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice
- Ensure campaign briefs are strategically rigorous and aligned to brand objectives
Build Cultural Relevance
- Show up meaningfully in the spaces where our audience already lives, works, and creates
- Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
- Ensure cultural participation is credible, confident, and additive
Lead Agencies and External Partners
- Own day to day management of creative, media, PR, influencer, and production partners
- Evaluate agency performance and evolve roster as needed
- Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results
Strengthen Cross Functional Integration
- Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
- Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention
- Align with Product and Product Marketing on roadmap storytelling and feature sequencing
- Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement
- Work closely with Analytics to define measurement frameworks and success metrics
- Support Direct Sales by strengthening TextNow’s B2B brand presence through thought leadership, PR, and high impact industry events
Own Measurement and Optimization
- Operationalize a brand measurement framework across health, behavior, and efficiency metrics
- Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
- Drive measurable improvements in brand awareness, trust, and cultural relevance over time
- Lead post launch analysis and ongoing optimization of messaging, channel mix, and creative
- Ensure brand investment is evaluated on long term growth impact, not solely short term attribution
Manage Budget and Strategic Planning
- Own brand budget across media, production, partnerships, and agencies
- Develop annual awareness strategy and investment roadmap
- Scale what works while maintaining creative and strategic discipline
Who You Are
- 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact
- Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories
- Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels
- Strong understanding of media strategy, channel role architecture, and full funnel integration
- Track record managing creative, media, PR, and influencer agencies with discipline and accountability
- Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance
- Culturally fluent and capable of embedding brands authentically within relevant communities
- Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes
- Experience in telecom, consumer technology, app first, or subscription businesses preferred
- Comfortable operating with executive visibility in a fast scaling environment
What Success Looks Like
- Deliver measurable improvements in brand trust, legitimacy, and comprehension
- Increase organic lift, referral velocity, and long term CAC efficiency
- Establish strong cross functional alignment across Brand, Performance, Lifecycle, and Product Marketing
- Build a culturally relevant and differentiated brand presence that resonates deeply with our target audience
- Create disciplined measurement and optimization processes that demonstrate brand impact on long term growth
More about TextNow
Our culture
We’re proud of the culture that we’ve built at TextNow, but one of the most common questions we hear is ‘how do you continue to sustain it as the world and the company continues to change?’ The reality is that we’re only able to keep up because each and every TextNovian contributes to our culture through being involved, by living our values, sharing feedback, embracing change and more!
Our values
Customer Obsessed
We strive to have a deep understanding of our customers.
Do Right By Our People
We treat each other with fairness, respect, and integrity.
Accept the Challenge
We adopt a "Yes, We Can" mindset to achieve ambitious goals.
Act Like an Owner
We treat this company like it's our own... because it is!
Give a Damn
We are deeply committed and passionate about our work and achieving results.
Our benefits and more
This is a brief overview of the benefits that TextNow offers its employees. More complete details can be found in TextNow’s Benefit Guide and legal plan documents, which are available to employees on or shortly after their start date with TextNow. The benefits listed herein are for illustrative purposes only and may change from time-to-time in TextNow’s sole discretion.
Free phone service
Strong work life blend
Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
Employee stock options
Unlimited vacation
12 paid holidays per year
Competitive pay
Health, dental, and vision benefits
Short-term & long-term disability
$750 annual wellness benefit or healthcare spending account
RRSP matching (Canada) | 401(K) (USA)
Parental leave for eligible employees
Learning & Development opportunities
We travel a few times a year for various team events, company-wide off-sites, and more
More information about our total rewards package will be available during the hiring process.
Dogfooding & Customer Obsession
At TextNow, every employee gets to actively use our app for calling and texting. Dogfooding helps us experience what customers do, to spot issues early, and drive better design, developer, and user experiences.
Diversity and Inclusion
Our aim is to make every person who joins TextNow feel like they belong, that they’re valued, and that they’re able to be their authentic selves at work.
We’re all accountable for creating an inclusive culture and a sense of belonging for one another. By doing this together, we’ll make TextNow better for everyone.
Equal opportunity
We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic.
Applicants who require reasonable accommodation during the hiring process may contact our Talent Team.
TextNow Candidate Policy
By submitting an application to TextNow, you agree to the collection, use, and disclosure of your personal information in accordance with the TextNow Candidate Policy
We use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact our Talent Team.
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The Company
What We Do
Our mission is to break down the barriers to communication and free the flow of conversation for people everywhere. TextNow is evolving the way the world connects and that’s because we’re made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We’re the largest provider of free phone service in the nation. And we’re just getting started. Join TextNow and break down barriers to communication with us.
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