We are seeking an experienced and strategic Head of Marketing to lead our marketing initiatives and drive the growth of our company. The ideal candidate will possess a strong blend of leadership, creativity, and analytical skills to develop and execute innovative marketing strategies that align with our business goals.
General Responsibilities:
- Develop and Implement Marketing Strategies: Create comprehensive marketing plans aligned with the company's objectives, leveraging market research, consumer insights, and industry trends to drive growth and brand awareness.
- Team Leadership and Management: Lead and inspire a high-performing marketing team, providing guidance, mentorship, and strategic direction. Foster a collaborative and innovative work environment to maximize team potential.
- Brand Management: Oversee brand development, ensuring consistency across all channels and touchpoints. Define and maintain the brand identity, messaging, and positioning strategies.
- Digital Marketing and Online Presence: Drive digital marketing efforts, including SEO, SEM, social media, email marketing, and content strategies. Analyze digital metrics to optimize performance and ROI.
- Product Marketing: Collaborate with product teams to develop and execute product marketing strategies, including product launches, positioning, and messaging.
- Partnerships and Campaigns: Identify and cultivate strategic partnerships and collaborations to expand brand reach. Plan and execute marketing campaigns across various channels to engage target audiences effectively.
- Budget Management: Manage and allocate marketing budgets effectively, optimizing spending across different channels and campaigns while ensuring a strong return on investment.
- Performance Analysis and Reporting: Monitor and analyze marketing performance metrics, providing regular reports to the executive team. Use insights to refine strategies and improve marketing effectiveness.
Required Experience
- 8-10 years of proven track record of success in a senior marketing role, preferably as a Sr. Director or VP of Marketing.
- Strong leadership skills with experience in managing and developing high-performing teams.
- Strategic thinker with the ability to develop and implement innovative marketing strategies.
- Deep understanding of various marketing channels, including digital and traditional methods.
- Analytical mindset with proficiency in leveraging data to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate across departments and levels.
- Bachelor’s degree in marketing, Business Administration, or relevant field (master’s degree preferred).
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 8-10 years in a senior marketing role (Sr. Director or VP level preferred)
- Proven leadership experience managing and developing high-performing marketing teams
- Demonstrated ability to develop and implement strategic marketing plans
- Deep understanding of digital and traditional marketing channels
- Experience with SEO, SEM, social media, email marketing, and content strategies
- Analytical mindset with proficiency leveraging data and digital metrics to drive decisions
- Experience in product marketing, launches, positioning, and messaging
- Budget management and ROI optimization experience
- Excellent communication and interpersonal skills; cross-department collaboration
- Bachelor's degree in Marketing, Business Administration, or related field
- Master's degree preferred
What We Do
The Evenflo Story For nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products: We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio. Initially, the company was a manufacturer of products related to baby feeding. In 1995, Evenflo Company, Inc. was created through the merger of Evenflo Juvenile Products and Evenflo Juvenile Furniture Company (formerly known as Questor Juvenile Furniture Company). From 1996 until 2014, Evenflo Company, Inc. was owned by several different private equity firms including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio. In 2012, both our bottle feeding and breastfeeding product categories were sold to allow increased focus on larger juvenile products such as car seats, strollers, high chairs, play yards and activity products. Today Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products. Headquartered in Miamisburg, Ohio, the Evenflo (and ExerSaucer) Brand continues to operate within the Americas region of Goodbaby International. We strive to not only build our Brands’ success, we also strive to advocate for all Brands in the Goodbaby International family. We are the gateway for their success in the US, just as they act as our catalyst for global expansion.
