Head of Brand Marketing, Retail Wireless

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
We are looking for a visionary marketer to solve the challenge of launching a brand that simplifies the complex and earns the trust of a skeptical consumer base. You will bridge the gap between technical network specs and human-centric benefits, ensuring our "Brand Promise" is felt at every customer touchpoint. By building a new team from the ground up and securing C-suite advocacy, you will transform a nationwide launch into a market-disrupting success story.
What Success Looks Like (Objectives):

• Define a unique brand purpose grounded in consumer insights to bring our vision to life across all nationwide consumer touchpoints
• Lead internal and external agencies to produce creative that breaks through traditional wireless tropes and drives high-funnel awareness and performance
• You will oversee the messaging architecture for plan structures and customer onboarding to ensure the product experience matches the marketing promise
• Orchestrate large-scale media budgets across TV, OTT, Digital, and OOH, hitting critical reach and frequency metrics to stay top-of-mind
• Partner closely with Product and Engineering to translate 5G latency and spectrum technicalities into relatable consumer benefits
• Leverage Generative AI tools to accelerate creative testing and consumer sentiment analysis, driving faster iteration and higher marketing ROI

Skills, Experience and Requirements
Core Skills and Competencies (What you'll bring):

• Strategic Brand Architecture expertise with the ability to build a cohesive narrative that resonates with diverse consumer segments
• Executive Influence and Advocacy skills required to navigate high-stakes C-suite environments and position brand initiatives as core business drivers
• AI Literacy and Application mastery, specifically in utilizing emerging technologies to transform complex data into optimized marketing outcomes
• Visionary Agency Leadership and the professional expertise to inspire creative excellence while maintaining rigorous operational and fiscal discipline
• Cross-Functional Technical Translation skills to bridge the gap between sophisticated technical engineering and human-centric storytelling
• Transformational Leadership and the ability to scale high-performing, innovative teams from the ground up

Additional Qualifications:
Successful candidates will typically have a background in launching or pivoting major consumer brands, preferably within the CPG or high-growth tech sectors. You have a track record of taking complex service offerings and distilling them into simple, "thumb-stopping" creative. We value experience in managing high-performing teams through the ambiguity of a "Day 1" launch environment and the ability to mentor emerging leaders as the department expands.
Minimum Requirements:

• Minimum Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
• Minimum Experience: 10+ years of experience in brand marketing roles.
• Required Technical Skills: Must have at least 10 years of experience with:
  
  • Full-funnel marketing strategy and execution
  • Large-scale media budget management
  • Directing creative agencies and production houses

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Salary Ranges
Compensation: $127,050.00/Year - $181,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )