Head of Brand Marketing (Incogni)

If you want to:

• Shape our narrative - own our brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications;
• Run bold campaigns - lead large-scale brand marketing campaigns (TV, OOH, radio, co-marketing) with a focus on both creativity and measurable ROAS;
• Drive awareness and trust - manage PR and external communications, positioning us as a trusted leader in privacy and security;
• Build our community - oversee social media strategy and online communities, creating meaningful engagement with our users;
• Measure what matters - tie brand initiatives to performance and revenue impact, not just awareness.

And you can check off:

• Proven experience growing a digital product / e-commerce orsubscription or SaaS B2C brand with measurable business results;
• A track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations);
• Strong skills in messaging, positioning, and storytelling - turning complex ideas into clear, compelling narratives;
• Nice to have: experience managing PR, social media, and community channels;
• A performance mindset: you love data as much as creativity and can show how brand translates into billings;
• Bring strong leadership skills to the table and know how to hire, grow, and manage top-tier talent to deliver world-class results;
• Proven experience managing and scaling brand presence across multiple international markets.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 5000-7000 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.