Head of Brand Management, APAC

Posted 5 Days Ago
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Causeway Bay, Wan Chai
Senior level
eCommerce • Logistics • Software • Analytics
The Role
The Head of Brand Management for APAC is responsible for driving revenue growth on eCommerce platforms like Tmall and JD.com. This role includes leading a regional team, managing cross-functional collaboration, analyzing brand performance, and developing strategies for business growth, while ensuring operational efficiency.
Summary Generated by Built In

Job Description:

The Head of Brand Management, APAC manages, builds, and grows our partners’ eCommerce activities on Tmall, JD.com and other marketplaces. The ideal candidate will be a leader - who takes lead of all aspects of our brands’ go-to-market strategies and possess the core competencies of team management, business strategic planning and project management. To be successful in this role, you will have excellent stakeholder management skill, a strong commercial and analytical mindset. You will report to the Managing Director for Asia and be based in the Guangzhou or Hong Kong office (Competitive Relocation Package included).

Essential Duties and Responsibilities

  • Drive revenue growth on marketplaces across Asia through leading our regional Brand Management Team in APAC
  • Collaborate with China cross-functional team to oversee the eCommerce channels’ operation and campaign delivery by supporting functions like operation, marketing, logistics, etc. for brand acceleration
  • Evaluate competitive landscape and develops strategies to maximize business growth
  • Ensure the highest levels of operational execution
  • Conduct analysis of brands performance using multiple data sources and tools on a regular basis to ensure that performance is continuously optimized across all touch points
  • Inter-departmental cooperation: docking with other departments and reporting to Asia Managing Director. Follow up and coordinate with internal departments of design, marketing, logistics and customer service according to planning requirements, optimize business process, improve operation and sales efficiency, and ensure smooth implementation of sales plan.

Qualifications

  • Bachelor's degree or above, major in e-commerce and marketing
  • 8+ years of hands-on experience in account management, project management, digital marketing, or trading
  • Experience in eCommerce or online marketplace (Tmall, JD, Douyin, etc.) is a must
  • Excellent communication skills in English and Mandarin
  • Able to work under pressure and manage multiple timelines
  • Independent, highly motivated with a success driven approach
  • Strong analytical and data management skills

Sounds great! What’s the company culture? 

We are looking for individuals who are: 

  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes. 

  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. 

  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern. 

  • Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. 

 

How can I stand out as an applicant? 

  • Be prepared to talk about professional accomplishments with specific data to quantify examples 

  • Be ready to talk about how you can add value and be the best addition to the team 

  • Focus on mentioning how you would be partner obsessed  

  • Be prepared to talk about any side projects related to data and analytics 

 

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The Company
HQ: Lehi, UT
501 Employees
On-site Workplace
Year Founded: 2013

What We Do

Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands.

Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.

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