The Role
Leads brand positioning, consumer marketing, and growth across multiple on-demand brands. Owns go-to-market strategy, regional and vernacular marketing, integrated campaigns, customer acquisition and retention funnels, KPIs, reporting, and scalable marketing playbooks. Builds and mentors high-performing teams while partnering with founders and cross-functional leaders to deliver measurable growth among Tier 2/3 Bharat audiences.
Summary Generated by Built In
About the Role
We are seeking a strategic and execution-focused Head of Brand & Growth Marketing to lead brand strategy, consumer marketing, and growth across a portfolio of consumer on-demand brands. Reporting directly to the Founder/CEO, this role requires a leader who can build compelling brand narratives for the Bharat (Tier 2/3) audience while driving measurable business growth through full-funnel marketing.
Key Responsibilities
Define and lead brand positioning, messaging, and go-to-market strategy across multiple consumer brands.
Develop scalable brand and growth playbooks that drive awareness, engagement, customer acquisition, and retention.
Lead integrated marketing initiatives across content, creator partnerships, digital, performance, and regional marketing channels.
Build and optimize end-to-end customer funnels, ensuring measurable impact on acquisition, conversion, and repeat usage.
Drive vernacular and regional marketing strategies tailored to Tier 2/3 consumer segments.
Establish marketing frameworks, KPIs, reporting mechanisms, and best practices across the brand portfolio.
Collaborate closely with cross-functional teams, business leaders, and founders to align marketing initiatives with business objectives.
Build, mentor, and lead high-performing brand and growth marketing teams.
To apply: share specific brand narratives or campaigns you’ve built for Tier 2/3 or Bharat audiences, along with the funnel results they drove — not general brand philosophy. We’re looking for someone who has actually done this, not someone who can talk about doing it.
To apply: share specific brand narratives or campaigns you’ve built for Tier 2/3 or Bharat audiences, along with the funnel results they drove — not general brand philosophy. We’re looking for someone who has actually done this, not someone who can talk about doing it.
Requirements
8–10 years of progressive experience in Brand Marketing, Growth Marketing, or Consumer Marketing.
Proven success in scaling consumer-facing brands within D2C, hyperlocal, marketplace, retail, franchise, or on-demand businesses.
Deep understanding of Tier 2/3 ("Bharat") consumer behaviour, regional marketing, and vernacular content ecosystems.
Strong expertise in brand strategy, integrated marketing, performance marketing, creator ecosystems, and customer lifecycle management.
Demonstrated ability to build scalable marketing systems, drive cross-functional collaboration, and deliver measurable business outcomes.
Excellent leadership, stakeholder management, strategic thinking, and analytical capabilities.
Benefits
Skills Required
- 8-10 years of progressive experience in brand marketing, growth marketing, or consumer marketing
- Proven success scaling consumer-facing brands in D2C, hyperlocal, marketplace, retail, franchise, or on-demand businesses
- Deep understanding of Tier 2/3 Bharat consumer behavior, regional marketing, and vernacular content ecosystems
- Strong expertise in brand strategy, integrated marketing, performance marketing, creator ecosystems, and customer lifecycle management
- Ability to build scalable marketing systems, drive cross-functional collaboration, and deliver measurable business outcomes
- Excellent leadership, stakeholder management, strategic thinking, and analytical capabilities
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The Company
What We Do
JungleWorks is a SaaS technology company providing a no-code hyperlocal commerce and delivery platform for on-demand businesses. Its software supports online ordering, storefront creation, delivery management, route optimization, customer engagement, marketing automation, and sales operations. The platform serves entrepreneurs and enterprises across sectors such as food, grocery, home services, telemedicine, and mobility, helping them build and manage omnichannel commerce experiences.
