Head of Brand & Content

Posted 14 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Cloud • Information Technology
The Role
Lead ITRS's brand evolution to establish thought leadership in observability. Develop content programs, manage integrated teams, and reposition the brand.
Summary Generated by Built In
About ITRS

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

  • A culture that backs you – We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
  • Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
  • Room to grow – Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.

Scope of Role

The Head of Brand & Content will lead ITRS's brand evolution and establish us as a thought leader in the observability space. You will build an executive media machine, develop world-class expertise and create systematic content programs that engage target audiences throughout their buyer journey.

Reporting to our CMO you will collaborate with executive leadership, Product Management, Sales, and Demand Generation teams, the role can be based in either our London office and offers a hybrid work schedule.

As Head of Brand & Content you will:

  • Build comprehensive brand repositioning from IT monitoring vendor to modern observability platform leader for regulated industries
  • Lead visual identity evolution and digital presence consolidation supporting brand modernization
  • Position ITRS executives as industry voices on observability, regulatory compliance, and financial services technology
  • Secure earned media opportunities at important industry events, podcasts and publications
  • Develop unified brand narrative and content frameworks ensuring consistent messaging across all value streams
  • Build and manage integrated content team including content managers, brand strategist, and visual designers
  • Create content strategy balancing demand creation (95% of market) with demand capture (5% actively buying)

Requirements
  • 10+ years of B2B marketing experience with 5+ years in brand or content leadership roles.
  • Evidence of previous successful brand transformation or repositioning initiatives
  • Expertise in enterprise technology content marketing and thought leadership development
  • Experience building and managing executive visibility programs
  • Experience with Financial Services or regulated industries
  • Portfolio demonstrating ability to create compelling content that drives business outcomes

Benefits
  • Health Insurance and Dental Health Cover for you and your dependants
  • Employer Pension or 401(k)
  • Flexible Hybrid Working
  • Enhanced Parental Leave
  • Travel Insurance
  • Life Assurance
  • Income Protection
  • Referral Bonus
  • Buy and Sell Holiday
  • Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.

We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.

Skills Required

  • 10+ years of B2B marketing experience
  • 5+ years in brand or content leadership roles
  • Previous successful brand transformation or repositioning initiatives
  • Expertise in enterprise technology content marketing
  • Experience building and managing executive visibility programs
  • Experience with Financial Services or regulated industries
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The Company
New York, NY
305 Employees
Year Founded: 1997

What We Do

ITRS drives unified, intelligent monitoring to create competitive advantage from IT performance. The ITRS monitoring platform gives customers actionable intelligence from their IT. It enables users to identify, rectify, and actively prevent IT failures from happening - now and in the future – and drive better business performance from the outcomes. By monitoring on-premises, cloud or hybrid IT estates, ITRS users can improve operational resilience for compliance and business continuity purposes. Other benefits include cost efficiencies, increased flexibility of their IT environments and improved customer experience. With deep monitoring capabilities for legacy technologies, dynamic cloud environments and service-based architectures, ITRS serves more than 4,500 clients worldwide.

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