Head of Backstage Marketing

What You'll Do

Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
Define clear positioning and differentiated messaging for technical B2B audiences
Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
Lead event and community strategy to increase visibility and generate qualified pipeline
Scale marketing operations through strong planning, dashboards, and performance reporting
Build, mentor, and grow a high-performing, data-informed marketing team

Who You Are

• You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
• You have 5+ years of experience leading and developing high-performing teams
• You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
• You understand engineering culture and know how to communicate with technical audiences
• You have owned revenue or adoption targets and can demonstrate measurable business impact
• You have led digital performance marketing, paid acquisition, and growth funnel optimization
• You are comfortable working with data, building forecasts, and using dashboards to guide decisions
• You balance commercial thinking with strong product intuition and user-centered mindset
• You bring structure and clarity to complex, ambiguous initiatives
• You thrive in fast-moving environments and enjoy building new approaches from the ground up

Where You'll Be

• This role is based in Toronto
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.