Doctolib operates in a dynamic and competitive market. As our Head of B2C MarTech, you'll be crucial to our B2C Patient Marketing team's success in a competitive market.
Reporting to the VP Marketplace, you'll lead the strategy and execution of scalable, multi-channel marketing solutions to drive patient growth and engagement. Your role involves deepening CRM understanding in a regulated industry, ensuring consistent app and paid performance, and expanding local execution capabilities. You'll drive patient traffic and journeys across all B2C channels, directly impacting access to care for millions in Europe.
What you’ll doYour responsibilities will include, but are not limited to:
- Customer Relationships Management
- Develop a CRM strategy that enhances patient engagement, optimizes communication flows, and leverages data for personalized patient journeys.
- Define and deploy a CRM tool to support sophisticated marketing and communication strategies.
- Develop CRM use cases that align with patient needs and lifecycle stages.
- Integrate CRM initiatives with broader marketing goals for cohesive patient experiences.
- App and mobile Marketing
- Build a comprehensive strategy for app engagement and growth, thanks to best in class tooling across organic (ASO) and paid channels
- Collaborate cross-functionally (typically Data, B2C Marketing, GTM teams) to enhance our app user experience and value proposition.
- Implement a data analysis framework for continuous improvement of app metrics.
- SEO
- Lead the SEO team and initiatives, cultivating organic growth through strategic SEO practices, content optimization, and technical SEO enhancements.
- Promote a culture of innovation and continuous learning within the team.
- Collaborate with content, tech, and product teams to ensure SEO best practices are integrated into all facets of Doctolib’s online presence.
- Diffuse Best Practices Across Marketing Departments
- Develop a centralized knowledge base for BtoC marketing best practices, guidelines, and templates.
- Organize regular training sessions and workshops to ensure widespread adoption of best practices
- Periodic review and refinement of best practices to reflect evolving marketing strategies, technologies, and market conditions
- Ad-Tech Infrastructure to Support B2C Marketing
- Maintain existing ad-tech stack to ensure it meets the needs of dynamic B2C marketing campaigns.
- Select and implement advanced tools to fill any existing gaps and provide new capabilities.
- Establish processes for rapid testing, learning, and scaling of successful marketing tactics.
- Managing teams and support skillset development
- Manage current team members, assess skill sets gap, provide improvement plan
- Define processes and initiatives to foster learning and development (both internal and external)
- Define optimal organizational setup to reach objectives
Before you read on — if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
You could be our next team mate if you have:
- Proven experience as a MarTech Specialist, Product Marketing, AdTech or similar role, with a strong understanding of marketing technology landscape and best practices.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience in implementing and managing marketing automation workflows, lead scoring, and nurturing programs.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
Now, it would be fantastic if you have:
- Knowledge of data privacy regulations (e.g., GDPR) and experience ensuring compliance within marketing technology implementations.
- Continuous learning mindset to stay updated with the latest MarTech trends and advancements.
- Some coding expertise in order to intercept needs and avoid relying on the Tech team
- Speaks French & English fluently
- Free health insurance for you and your children
- Parent Care Program: receive one additional month of leave on top of the legal parental leave
- Free mental health and coaching services through our partner Moka.care
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Work from EU countries and the UK for up to 10 days per year, thanks to our flexibility days policy
- Work Council subsidy to refund part of sport club membership or creative class
- Up to 14 days of RTT
- A subsidy from the work council to refund part of the membership to a sport club or a creative class
- Lunch voucher with Swile card
- Reimbursement of public transportation or company car (only for Field Sales)
- Relocation support for international mobilities
- 45mn Recruiter Screen
- 1h Hiring Manager Interview
- 1h30 Case Restitution
- 45mn Final Interview with our Managing Director Italy, International and New Business
- Permanent position
- Full Time
- Workplace: Levallois HQ
- Start date: January 2026
- Remuneration : fix + bonus on objectives (according to your profile)
Top Skills
What We Do
Since Doctolib's creation in 2013, we have had one purpose: strive for a healthier world.
1. We aim to improve the daily lives of care teams by providing them with a new generation of technologies and services.
2. We aim to improve health for all, by offering a fast and frictionless journey for all care episodes, creating new ways for people to receive care and empowering them to become actors of their health.
At Doctolib, we are honored to work in the healthcare field and we believe that innovation in healthcare should be handled differently. We apply 4 guiding principles in everything we do:
1. We create helpful solutions for care teams and people.
2. We serve everyone equally and create well-designed and accessible technologies.
3. We team up with our users to strive for a healthier world and act as one team.
4. We protect our users' privacy. It’s their health, their data.
To achieve our purpose, we are assembling a team dedicated to improving healthcare, with a human-centric approach and an entrepreneurial mindset.
www.doctolib.com
