Head of B2B Marketing

Posted 5 Hours Ago
Be an Early Applicant
2 Locations
Hybrid
96K-96K Annually
Expert/Leader
Information Technology • Consulting
The Role
Own Hostinger’s B2B marketing strategy and growth for its agency hosting business. Lead positioning, demand generation, inbound marketing, SEO, content, partnerships, community, funnel optimization, and customer expansion. Build AI-powered automation for lead capture, qualification, nurturing, onboarding, and sales efficiency. Manage business outcomes including billings, customer acquisition, unit economics, and growth experiments while partnering with Product, Design, Data, and channel teams.
Summary Generated by Built In
Join the team building an AI-first company 🚀

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles.

Your role at Hostinger

A growing share of Hostinger's business comes from web professionals: agencies, developers, and web pros who build and manage websites for their clients. It's a segment with huge potential, and it needs a leader to build its growth engine.

As Head of B2B Marketing, you'll own marketing for Hostinger's web pro and agency business end-to-end: positioning, demand generation, and the full sales funnel. And here's what makes this role different: We don’t plan to scale B2B the traditional way by hiring rows of sales reps. Instead, we see this role as AI-native: using AI tools and automation to eliminate repetitive, manual work so you can focus on strategy, creativity, and building meaningful customer relationships.

The exciting part is that there isn’t a predefined playbook. We want someone who enjoys experimenting, finding smarter ways of working, and building their own AI-powered workflows. Rather than replicating how large sales teams have traditionally operated, we’re looking to win through a combination of inbound marketing, intelligent automation, and people who love creating better systems.

Have full ownership of the B2B segment - strategy, execution, and results.

Do you have a proven track record of growing B2B revenue in high-volume, lower-price-point businesses? Have you built inbound and automation systems that outperform headcount-heavy sales teams? We'd love to hear your story.

Curious to learn more? Meet your future Team Lead: Domantas Gudeliauskas, VP of Product Marketing and Growth.

Your day-to-day
  • Define and execute the marketing vision, strategy, and roadmap for Hostinger's Agency Hosting business.

  • Own business outcomes - new billings and new customer targets for the B2B segment.

  • Design and run the sales funnel on AI automation instead of headcount - lead capture, qualification, nurturing, onboarding, and expansion, with humans stepping in only where they genuinely add value.

  • Build the inbound engine: content, SEO, partnerships, and community programs that bring agencies to Hostinger at a cost that scales.

  • Define positioning and messaging for the agency segment: why a web professional should run their client portfolio on Hostinger.

  • Partner closely with Product, channel teams (paid media, influencers, affiliates, SEO), Design, and Data to deliver results.

  • Run fast experiments, validate assumptions with data, and know your funnel economics cold - customer acquisition cost, customer lifetime value, and payback period.

  • Help shape the future of B2B at Hostinger by proving a growth model built on automation, not headcount.

Your expertise and experience
  • Proven experience growing a B2B business in SaaS, hosting, or another high-volume, self-serve space - you know how to grow this kind of revenue profitably, and why enterprise sales tactics don't transfer.

  • AI-native. You've personally built automated workflows, AI-driven lead qualification or outreach, content pipelines, or funnel automations that replaced manual work. In the interview, we'll ask you to show us, not tell us.

  • Strong track record building inbound demand - through content, SEO, product-led motions, or community, not just paid budget.

  • Hands-on builder mentality combined with the leadership skills to grow a team once the model is proven.

  • Strong command of funnel metrics and unit economics, with data-driven decision-making.

  • Excellent stakeholder management and communication skills.

  • Excellent communication skills in English.

Benefits you'll love

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation

Salary starting from €8,000 gross/month, depending on your experience and skills.

We're always looking for experienced talent to raise the bar. If you're excited about the role but the listed salary range doesn't align with your expectations, we still encourage you to apply — we're open to adjusting compensation based on the impact and value you bring.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

Three. Two. Onboard

Skills Required

  • Experience growing a B2B business in SaaS, hosting, or another high-volume, self-serve business
  • Experience building AI-driven workflows, lead qualification, outreach, content pipelines, or funnel automations
  • Strong track record building inbound demand through content, SEO, product-led motions, or community
  • Hands-on builder mentality and leadership skills to grow a team
  • Strong command of funnel metrics and unit economics
  • Excellent stakeholder management and communication skills
  • Excellent English communication skills
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The Company
HQ: Vilnius
1,026 Employees

What We Do

Since 2004, Hostinger has been a web host on a mission to break down all barriers to achieving success online. Everyone can unlock the power of the internet, and we are committed to making this happen. With nearly 900 employees worldwide, we’ve established a growth-focused workplace culture that brings out the best in everyone. Are you someone who takes ownership of projects? Do you have a thirst for knowledge and an eye for detail? Is being proactive and assertive something that comes naturally to you? We’d love to hear from you

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