Head of B2B Integrated Campaigns

We are seeking a strategic and execution-oriented Head of B2B Integrated Campaigns to lead the development and orchestration of full-funnel, revenue-driven marketing campaigns.

This leader will own the end-to-end campaign strategy across channels — including ABM, digital, content, paid media, SEO/SEM collaboration, events, and lifecycle — ensuring integrated programs drive measurable pipeline and revenue impact.

The ideal candidate understands that modern B2B growth requires holistic search alignment, tight integration with revenue marketing, strong analytics rigor, and cross-functional execution excellence.

• Develop and execute full-funnel, multi-channel integrated campaigns aligned to revenue goals.
• Translate business priorities into cohesive campaign themes and plays across segments and ICPs.
• Ensure campaigns are aligned to pipeline targets, sales motions, and account priorities.
• Own campaign calendar, prioritization, and resource allocation.

This role is accountable not for campaign activity — but for campaign contribution to pipeline and revenue.

As ABM is a focused revenue marketing approach:

• Partner with the ABM team to build scalable integrated programs that support named account and segment-based strategies.
• Ensure event activations, digital programs, paid search, content, and lifecycle work together around account priorities.
• Collaborate with the Events team to scale execution support for ABM-related activations.
• Test, measure, and refine scalable ABM campaign frameworks.

Work closely with SEO and SEM teams to:

• Align paid and organic strategy to campaign themes.
• Ensure SERP dominance on priority keywords tied to campaign goals.
• Integrate keyword insights from paid search into content and organic strategy.
• Drive consistent messaging across ads, landing pages, and organic listings.

This leader will treat search as one coordinated revenue channel, not siloed tactics.

Drive orchestration across:

• Digital marketing (paid media, search, display)
• Content and messaging
• Field and event marketing
• Lifecycle / marketing automation
• Sales enablement
• Product marketing

Ensure every campaign has:

• Clear positioning
• Cohesive messaging across touch points
• Coordinated channel sequencing
• Defined success metrics

Partner closely with the Head of Marketing Analytics to:

• Define campaign performance frameworks
• Measure influence on pipeline and revenue
• Establish reporting cadence and optimization loops
• Use data to continuously refine targeting, messaging, and channel mix

Move beyond MQL metrics to revenue accountability.

• Lead and develop a high-performing integrated campaigns team.
• Build scalable campaign playbooks and repeatable processes.
• Improve campaign briefing, execution workflows, and cross-team collaboration.
• Ensure disciplined project management and timeline execution.

• Integrated campaigns consistently drive qualified pipeline growth.
• Strong alignment between campaign strategy and sales priorities.
• ABM programs scale effectively with operational support.
• Clear reporting on campaign contribution to revenue.
• SEO, SEM, digital, events, and lifecycle programs operate as a coordinated system.
• Campaign velocity improves without sacrificing quality.

• 10+ years in B2B marketing, with significant experience in integrated campaigns and demand generation.
• Proven experience owning revenue or pipeline targets.
• Strong ABM experience in mid-market or enterprise environments.
• Deep understanding of paid and organic search integration.
• Experience partnering with analytics teams to drive data-informed optimization.
• Experience leading cross-functional marketing initiatives.

• Revenue-first mindset
• Strong strategic planning and execution capabilities
• Ability to balance long-term brand building with short-term pipeline needs
• Exceptional cross-functional leadership and stakeholder management
• Analytical and performance-driven
• Clear communicator with executive presence

The reasonably estimated base salary for this role ranges from $230,000 to $275,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.