Head of Away From Home West & East Emerging Markets - at a glance ...
We have an excellent opportunity available for a Head of Away From Home (AFH), WEEM to make a significant impact at Kraft Heinz. This role sits within the Growth function for West & East Emerging Markets (WEEM). You will lead the AFH marketing strategy, connecting global programs with local execution, and serve as the critical link between global AFH teams and WEEM markets. Expect dynamic collaboration across diverse teams, exposure to senior leaders, and a fast-paced environment where your leadership will shape the next phase of AFH growth.
What's on the menu ?
- Lead and develop the AFH marketing strategy for the WEEM Region, driving growth, brand equity, and customer engagement.
- Partner with Global AFH teams to scale and accelerate deployment of global programs, driving mix and gaining independent operator loyalty.
- Develop and execute the AFH 5-Year Innovation Capacity Strategy, collaborating with R&D and Operations to enable flexible models and accelerate portfolio innovation.
- Build and deploy the AFH Playbook, leveraging WEEM best practices and owning continuous improvement of processes and KPIs.
- Foster a thriving AFH Community by facilitating best practice sharing through regular webinars, workshops, and online forums.
- Support portfolio management, including developing or localizing innovations for the AFH channel.
- Drive business growth by aligning AFH strategy with customer needs, market trends, and delivering tailored solutions and marketing campaigns.
- Manage key internal and external partnerships to support AFH business objectives.
Key Accountabilities & KPIs
- AFH Net Sales Value (NSV) and profitability for WEEM
- Brand penetration in the AFH channel
- Efficient budget management
- Distribution growth and strengthened customer partnerships
- Successful scaling and localization of global programs
- Effective portfolio management and innovation delivery
Recipe for success - apply now if this sounds like you!
Hard skills
- Solid experience in marketing and Away From Home business, ideally 8-10 years in total
- Strong commercial acumen and understanding of CPG dynamics
- Experience partnering with cross-functional teams (R&D, Sales, Operations)
- Proven ability to develop and implement strategy as well as drive execution
- Master's degree in Business, Hospitality Management, Marketing, or related field
- Fluent in English; other languages are a plus
Competencies:
- Strategic framing & implementation - Ability to synthesize complex challenges into actionable strategies and drive fast implementation
- Bias to action through others - Strong collaboration skills, influencing without authority, and stakeholder management across a matrix organization
- Communication skills - Ability to simplify complexity, craft compelling stories, and collaborate across diverse teams and cultures
- Project management - Organized, structured, and able to lead multiple initiatives to successful completion
- Result driven - Self-starter with a can-do attitude, urgency, and a focus on what's best for the company and brand. Ability to turn insight into action.
- Team player - Collaborative, supportive, and keen to partner and coach others for the best results
What we offer you
- An ambitious employer: we only want the best for you.
- A competitive salary and excellent bonus structure (above the market.
- Flexibility, we have a hybrid working model providing you with empowerment to ensure work-life balance.
- Offices are open workspaces based in Amsterdam Zuid (close to the station)
- This role will require occasional travel across our regions
- Always room for new insights; if you have an idea, please let us know, and we can set it in action!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
