Key Responsibilities
Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.
Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.
Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed.
Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence.
Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions.
Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.
Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.
Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team.
Key Team Functions
Audience Strategy & Segmentation: Define and manage audience frameworks, segmentation logic, and activation strategies across channels.
Audience Activation & Governance: Oversees campaign metadata governance, ensures SLA adherence for high-volume audience builds, and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation, ensuring operational precision and compliance.
Digital Analytics: Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI.
Key Qualifications
8+ years in marketing technology, digital transformation, and customer engagement; 8+ years leading managers and multi-team organizations.
Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management. Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus.
Deep understanding of customer behavior and end-to-end journey orchestration.
Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.
Exceptional communication and executive presence; skilled at aligning diverse stakeholders.
Track record of mentoring senior talent and building future-ready teams.
Experience delivering enterprise-scale technology initiatives and managing organizational change.
Strong vendor management across complex marketing technology projects.
NOTE:
This role will be a hybrid role working 2 days per week from home and 3 days per week in our Malvern, PA office location.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Top Skills
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
