Job Title Head of Assets Reporting to Country Manager
Key Responsibilities:
Asset Acquisition & Ordering
Lead the strategic planning and procurement of new refrigerated vehicles, ensuring vehicles are specified to customer and operational requirements, regulatory standards, and budget constraints.
Manage relationships with OEMs, dealers and internal stakeholders to secure optimal terms, delivery schedules, and pricing.
Oversee order placement, tracking, and delivery processes to align with fleet demand and utilisation forecasts.
Ensure the accurate data input of the asset on the in-house systems and management of the fleet asset register
In-Life Asset Optimisation
Implement and monitor performance metrics and utilisation reporting across the refrigerated fleet to identify opportunities for improvement, asset relocation and cost reductions.
Utilise telematics, data analytics, and asset lifecycle systems to optimise operational performance, minimise downtime, and enhance whole-life value.
Develop and maintain robust maintenance and service frameworks to support vehicle reliability, safety, and compliance with legal and industry standards.
Safety and Compliance
Lead the identification and management of safety recalls, regulatory changes, and compliance requirements relevant to refrigerated commercial vehicles in the UK.
Partner with internal teams and external bodies to ensure timely resolution of safety issues and implementation of corrective actions.
Champion best practices in operator licence compliance, MOT schedules, driver safety, and asset risk management.
End-of-Life Asset Disposal & Sale
Establish and execute strategies for the efficient and profitable disposal or remarketing of end-of-life vehicles, maximising residual value and minimising holding costs.
Manage remarketing activities, including pricing strategy, sales channels, and commercial negotiations.
Provide leadership in forecasting and planning for asset replacement cycles and capital expenditure requirements.
Leadership & Collaboration
Provide strategic oversight and governance for all asset management activities with a team of 5 colleagues, ensuring clear accountability and alignment with business goals.
Work closely with senior leadership to inform business planning, budget setting, and operational decision-making.
To effectively manage department staff through assessments, target setting, absence management and Appraisals.
Build and sustain collaborative relationships with cross-functional teams, including operations, procurement, finance, compliance, and customer service.
Job Requirements: Skills, competences & Experience
Proven experience in fleet or asset management, ideally within commercial vehicle operations, logistics, or related sectors.
Strong commercial acumen, negotiation skills, and understanding of vehicle procurement and disposal processes.
Demonstrable ability to use data analysis and telematics to support driving operational improvements.
Excellent stakeholder management, leadership, and strategic planning skills.
Strategic and analytical mindset with a focus on operational excellence and continuous improvement.
Strong communication and negotiation capabilities.
Proficiency in asset management software, fleet systems, and data reporting tools.
In-depth knowledge of UK transport regulations and safety standards.
Top Skills
What We Do
Because professionals need to conduct their business with complete peace of mind, our mission at Petit Forestier Group is to guarantee operational continuity and simplify the cold chain for our customers.
We are leaders in refrigerated rental and offer a wide range of vehicles, containers and refrigerated units. Our commitment is to deliver a high-quality, personalised full service and to provide our customers with access to the latest innovations and regulations. It enables all those who place their trust in us to guarantee their cold chain 7/7, 24/24.
Together with our integrated industrial bodybuilder partners, we design tried and tested temperature-controlled solutions to transport and store cold more sustainably. Present in 24 countries (Europe, Africa, the Middle East, the United States and Australia), we have a network of 350 local branches.
Petit Forestier Group is a family business founded in 1907. We benefit from the expertise and innovation of a Group dedicated to mastering the sustainable cold chain in all its components, from industrial manufacturing to the reconditioning of refrigerated assets for a more sustainable economy

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