Head of Applied Science - Performance Marketing

Posted 9 Days Ago
Be an Early Applicant
Berlin
3-5 Years Experience
eCommerce • Retail
The Role
Lead a team in crafting data-driven strategies for performance marketing, focusing on measurement and optimization of marketing channels using machine learning and predictive models.
Summary Generated by Built In

Are you ready to take the helm of a science team at the forefront of performance marketing innovation? Zalando, Europe's leading fashion platform, is looking for an Head of Data Science to join our Performance Marketing powerhouse, to lead the charge for leading scientific solutions in the field. 

About the Role:
 

In this pivotal position, you'll be steering a team dedicated to crafting data-driven strategies that resonate with millions and convert intent into long-term customer value. Your domain will be the Measurement marketing effectiveness, and developing innovative solutions to optimize marketing channel performance, where you'll apply your mastery of machine learning, predictive models, optimisation algorithm, experimentation and causal inference to drive success in our significant marketing investments.

WHO YOU ARE?
 

Embarking on a journey to redefine the nexus of data science and performance marketing, we are in search of an exceptional leader. Here's who you are in the landscape of our ambitious mission:

  • Scientific Leader: You are a visionary with a passion for guiding teams through the frontier of data science in performance marketing. With a Master's or PhD in a quantitative field, your leadership is informed by deep technical knowledge and strategic thinking.

  • Leading Leaders: Boasting at least 3 years in leading leaders, you are adept at managing diverse teams, and tea leads foster an environment where machine learning, econometrics, and experimentation are leveraged to drive business outcomes.

  • Collaboration Champion: You excel at fostering synergistic partnerships, working cohesively with product teams, engineers, and marketing professionals, alongside senior and principal scientists, to steer the team towards a shared vision and unified goals.

  • Catalyst for Innovation: With a track record of empowering teams, you encourage ownership and continuous innovation, translating scientific rigor into tangible solutions that propel the business forward.

  • Business Savvy: You bring a robust understanding of business operations, particularly within performance marketing, and use this to guide your team through organizational challenges towards clear, department-aligned goals.

WHERE YOUR EXPERTISE IS NEEDED

  • Mentor other applied scientists, review and guide their work, help develop roadmaps for the team and be a role model for them

  • Keep the team up-to-date with the latest research in causal inference methods. 

  • Provide egoless constructive scientific feedback to peers and coach team members to become great researchers

  • Contribute to and improve team and company processes that ensure high quality research through documentation, peer review, and structured feedback
     

WHAT WE ARE LOOKING FOR

  • Ph.D. in Quantitative fields, Computer science, Statistics, or other quantitative science fields with an emphasis on computational research methods. Demonstrated experience to manage an industrial research project for at least 5 years.

  • Experience applying advanced causal identification research methods (experimental and/or quasi-experimental designs).

  • Strong general scientific problem solving skills. Thinks strategically, but also stays on top of tactical execution.

  • As a self-starter, you drive results and have the ability to communicate relevant analytical insights from data to both technical and non-technical audiences. 

  • Demonstrated ability to mentor other scientists. Strong sense of ownership, urgency and drive.

Why Join Us?

  • You'll be a key player in a department that's a driving force behind Zalando's growth.

  • You'll have access to cutting-edge infrastructure and massive datasets.

  • You will build leading solution to optimize advertising on platform like Google Search and Meta 

  • Your work will blend scientific rigor with real-world business impact, celebrated globally.

  • You'll shape the future of marketing as Zalando transforms into The Starting Point for Fashion.

Perks at Work:

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events

  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings

  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts 

  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

About Zalando:

Zalando is Europe’s leading online platform for fashion and lifestyle, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 35+ million active customers through diverse skill-sets, interests and languages our teams choose to use. 

Please note that all the applications must be completed using the online form - we do not accept applications via e-mail.

Ready to Lead, Inspire, and Innovate?

Apply now and join us on this exhilarating journey where your work will not only be seen but felt across the fashion industry and beyond.

Top Skills

Python
The Company
HQ: Berlin
10,000 Employees
On-site Workplace
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us:

Our position and vision:
- We’re Europe’s leading online platform for fashion and lifestyle
- Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty
- Our vision is to become The Starting Point For Fashion.

Our offering:
- Our assortment of international brands ranges from world-famous names to local labels
- Our platform is a one-stop fashion destination for inspiration, innovation, and interaction
- As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand.
- Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs.

Our beliefs:
- Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I
- We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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