Head of AI-Driven Marketing

About Vim 

Vim is the infrastructure layer connecting healthcare's key players - providers, payers, EHRs, and health tech innovators - through a platform that delivers the right data, tools, and AI-driven apps directly into clinical workflows. We're not another healthcare startup with a pitch deck and a dream. We're live in thousands of practices, impacting millions of lives, with enterprise clients like Teladoc, GoodRx, and Pearl Health building on our platform. HITRUST certified, SOC 2 compliant, and actually shipping. 

The Problem You'll Solve 

Vim has built the foundation for marketing automation - some of it works, some of it doesn't. We need someone to tear down what's broken, rebuild it right with AI, and turn it into a lead generation machine for Care Collaboration. This isn't about managing what exists. It's about owning what it becomes. 

What You'll Do 

• Build and own AI-powered lead generation systems for Care Collaboration - our fastest-growing business unit 
• Manage $1M+ annual marketing budget across paid, organic, and automation tools 
• Continuously improve performance - test, measure, kill what doesn't work, double down on what does 
• Increase Vim's visibility on the web through SEO, GEO (Generative Engine Optimization), content, and strategic positioning 
• Work with 1-2 freelancers as needed, but mostly execute yourself 
• Head of AI-Driven Marketing 1
• Stay ahead of AI marketing tools - if there's a better way to do something, find it and implement it 

What Success Looks Like 

• More qualified leads entering the pipeline 
• Lower CAC, higher conversion rates 
• Systems that run without constant babysitting 

You Should Apply If 

• You have 5-7 years in growth/demand gen marketing, mostly at startups 
• You've managed $1M+ annual marketing budgets 
• You're an AI practitioner first - you've actually built workflows with Clay, 
• HubSpot, n8n, or similar tools (not just "interested in AI") 
• You understand both SEO and GEO - how to optimize for traditional search AND AI-generated answers 
• You can point to specific lead gen results you've driven (with numbers) 
• You've rebuilt or significantly improved marketing systems before 
• You work fast and ship before it's perfect 

You Should NOT Apply If 

• You've only managed agencies - never built systems yourself 
• You need detailed direction on what to do next 
• You're all strategy, no execution 
• You've only worked at companies with established marketing teams 
• You want to spend weeks on "strategy decks" before shipping anything 
• You're not comfortable being wrong, learning fast, and trying again 

Compensation & Details 

• Salary: The target base salary for this role is $150,000 USD  per year, depending on experience and skills. 
• Location: Hybrid - NYC (3 days per week in office) 
• Reports to: GM, Care Collaboration 
• Team: Solo + 1-2 freelancers as needed 

Why This Role 

Vim is a healthcare tech company that actually uses AI internally - not just talks about it. You'll have full ownership to rebuild the marketing automation stack the right way, with real budget to deploy. We're intentional about hiring: a small team of exceptional people working hard beats a larger, less focused team. That means intensity is expected - but so is impact and recognition.

Vim is proud to be an equal-opportunity employer with a high interest in creating a diverse and inclusive work environment. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender/gender identity, age, military/veteran status, disability, or other legally protected characteristics. 

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