Head of Agency Proposition and Experience

Posted Yesterday
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Ho Chi Minh City, Ho Chi Minh, VNM
In-Office
Entry level
Insurance • Financial Services
The Role
Leads the agency proposition and experience strategy, driving scalable productivity growth, activation campaigns, agent performance, and MDRT achievement. Uses agent and leader insights to guide leadership decisions, strengthen recruitment, and improve engagement and retention. Develops differentiated end-to-end experiences, recognition programs, communications, and initiatives that promote a high-performing agency culture.
Summary Generated by Built In

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Responsible for Agency Proposition and Experience

Agency Growth GTM

  • Drive scalable productivity growth across Agency.
  • Ensure timely delivery of high-quality activation campaigns, contests activities that improve agent performance and MDRT achievement

Agency Proposition

  • Provide deep understanding of agent/leader behaviors, insights & survey, motivation drivers.
  • Enable CAO and distribution leadership to make data sentiment-driven decisions on key initiative.
  • Strengthen Agency recruitment engine through insight-driven focus

Agency Experience

  • Create a differentiated, end-to-end experience for Agents and Leaders that drives engagement, retention.
  • Elevate recognition, communication to strengthen promotion & high performing culture

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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The Company
HQ: Hong Kong
25,938 Employees
Year Founded: 1919

What We Do

AIA Group Limited is a multinational insurance and financial services corporation headquartered in Hong Kong, providing life insurance, savings, and health protection products across the Asia-Pacific region.

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