Head of Agency Partnerships - Nielsen Audience Measurement

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New York, NY, USA
Hybrid
Senior level
Digital Media • Information Technology • Analytics
Nielsen is where AI-powered, globally connected media intelligence is being reimagined.
The Role
This role involves leading agency sales, developing strategies for revenue growth, managing client relationships, and engaging with agency decision-makers.
Summary Generated by Built In
Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are seeking an experienced and strategic Agency Sales Leader to join our team. In this leadership role, you will be responsible for managing a major agency relationship and growing revenue across Nielsen’s enterprise products and services at that agency.

  • Sales and account management experience

  • Proven track record of sales and revenue performance

  • A strong understanding of the media and advertising landscape, including technology and data trends, as well as agency priorities and operations. 

  • Exceptional relationship-building skills and existing relationships, with a knack for connecting with the right leaders for the right growth priorities.

  • A proactive and curious approach to understanding client needs and how to align them with our solutions.

  • The resilience and adaptability required to navigate complex business environments and achieve results. 

  • A solid grasp of how media agencies plan campaigns and measure their effectiveness.

What You’ll Do:

  • Sales and Business Development

    • Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with your assigned agency. 

    • Develop and manage a sales pipeline across your team, identifying new business opportunities while maintaining and growing existing client relationships.

    • Understand client needs and leverage Nielsen’s audience measurement and advertising solutions (TV, digital, cross-platform) to provide actionable insights and recommendations.

    • Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.

  • Client Engagement & Strategy

    • Engage with decision-makers across agencies and brands, including agency leadership, product leaders, media planners, and data-driven marketing teams, to understand their business objectives.

    • Deliver solutions through the use of Nielsen’s audience measurement tools to solve strategic marketing and advertising challenges.

    • Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operations, and Data Governance, to manage the sales cycle and ensure client satisfaction.

  • Sales Leadership

    • Implement commercial processes that will enable a team of sellers to hit revenue targets and exceed their plans

    • Motivate team members and promote collaboration

    • Implement a clear client engagement model and strategy

    • Pipeline management and forecasting across a team of sellers

Qualifications

  • A minimum of a Bachelor’s degree and at least 7-10 years of professional experience in a sales or business development leadership role.

  • Proven revenue generating experience and performance in advertising and marketing solutions. 

  • Knowledge of media agency operations and goals and priorities

  • Meaningful sales management experience of teams 5+ in size

  • An existing network of relationships at key media agencies

Additional Information

#LI-LE1

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Skills Required

  • Bachelor's degree
  • 7-10 years of experience in sales or business development leadership
  • Proven revenue generating experience in advertising and marketing solutions
  • Experience managing teams of 5 or more
  • Existing network of relationships at key media agencies

Nielsen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.

  • Parental & Family Support Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
  • Leave & Time Off Breadth Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
  • Wellbeing & Lifestyle Benefits Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.

Nielsen Insights

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The Company
HQ: New York, NY
Year Founded: 1925

What We Do

For over 100 years, Nielsen has been a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. As the global media industry continues to evolve, Nielsen will be at the forefront of delivering audience insights that empower marketers and content developers, and ultimately help connect consumers to what matters most to them. We will be guided by our values of inclusion, courage and growth; and we will continue to innovate our products and technology while investing in our talent to drive sustainable and scalable long-term growth.

Why Work With Us

At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how we work together to achieve these goals

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