Head of Agency, Outdoor - 12-Month FTC
Your New Role: Head of Agency, Outdoor
The Head of Agency, Outdoor is responsible for leading and managing the outdoor specialists. In this role you will be responsible for the development of specialist relationships and the management of the Specialist Agency Managers. This role is a key management position and you will work closely with the Group Agency Director, Group Agency Manager & Group Trading Manager to deliver sustainable revenue growth across Independent Agencies and their Outdoor Specialists.
As the Head of Agency, Outdoor at Global, you will:
Key Responsibilities
- Manage a high-performing, fully integrated team
- Successfully plan and implement a strategy to drive overall revenue growth for your specialist group; this can and will include specific product stream targets
- Understand the key challenges and issues your customers face and ensure that your team are helping to provide solutions to these challenges to ensure we are perceived as a key partner
- Lead your team to deliver exceptional customer service and ensure the smooth running of the day-to-day business – this will include forecasting for your business and working closely with the key trading heads / CAD to ensure the delivery of weekly targets
- Deliver on the client segmentation process and lead on significant individual client pitches
- Develop influential relationships across your specialist customer group
- Ensuring you resolve or escalate any client servicing issues to ensure we deliver the best in class service
What You’ll Love About This Role
Think Big: You’ll shape how Global partners with Outdoor Specialists and agencies, driving smart, forward thinking strategies that unlock new growth.
Own It: You’ll lead a high performing team with real autonomy, taking responsibility for revenue, relationships, and key pitches that make a visible impact. Keep it Simple: You’ll streamline processes and focus your team on delivering clear, effective solutions that meet client needs and keep the business moving smoothly. Better Together: You’ll collaborate closely with Agency and Trading teams, building strong partnerships and fostering a supportive, high impact team culture.
What Success Looks Like
In your first few months, you’ll have:
- Revenue and product mix targets across all product lines in Outdoor
- Specific client growth targets: acquisition, growth, and retention
- Pitch conversion rates at specialists
- Scores in specialist media owner surveys
- Be an Outdoor advocate for the team, ensuring agency managers are equipped with the right collateral aligned with the specialist sell
- Working in conjunction with Agency Teams on wider Outdoor inspiration session/outdoor initiatives to agencies
- Play a key role in supporting and coaching your team’s development needs, integration and culture as measured by internal staff survey and individual 360 feedback
- Maximise the cross & up sell opportunities across the team, both pro-active & re-active
What You’ll Need
- Knowledge of all Global outdoor inventory both traditional and digital
- Proven ability in successfully managing sales teams
- Thorough understanding of the key challenges we face commercially and how we may overcome these
- An entrepreneurial spirit with a passion for building a rewarding team environment to work in
- Able to recruit and retain high-performing individuals
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
