Head of Agency Role Summary
We are seeking a visionary, strategically minded, and operationally excellent leader to lead our in-house agency function. Reporting to the VP, Enterprise Marketing, this leader will oversee the agency’s structure, operations, talent, culture, and engagement model—ensuring high-quality, efficient creative output that drives business results.
This role is responsible for transforming how we deliver creative work across paid, owned, and earned channels in partnership with leaders across enterprise marketing. The ideal candidate blends agency rigor with in-house sensibility and knows how to scale creative operations without compromising brand or creative integrity.
Key Responsibilities
Agency Vision & Strategic Leadership
• Define and lead the vision for a fully integrated in-house agency that partners closely with enterprise marketing to bring campaigns to life.
• Serve as a strategic thought partner to the Head of Enterprise Marketing and the leadership team across performance marketing, brand strategy/integrated marketing, content, and owned channels.
• Shape the in-house agency’s engagement model and operating structure, ensuring seamless alignment with marketing priorities.
Creative Quality & Brand Stewardship
• Champion a culture of creative excellence and accountability, in partnership with the Creative Director.
• Define the creative development process in a way that balances strategic rigor, brand consistency, and innovative thinking.
• Participate in creative reviews and postmortems, using learnings to continuously raise the creative bar.
Client Experience & Relationship Management
• Lead the development of an internal client experience model—ensuring marketers across the org are supported, briefed, and prioritized effectively.
• Establish clear roles, expectations, and service levels to ensure positive relationships and productive collaboration.
People & Talent Strategy
• Assess and optimize the current team structure and capabilities, identifying gaps and growth opportunities.
• Recommend the ideal mix of internal, external, and contract talent to meet evolving needs.
• Build a strong team culture that fosters growth, inclusion, creativity, and collaboration.
Agency Operations, Workflow & External Partnerships
• Oversee prioritization, capacity planning, and resource allocation across all creative and production workstreams.
• Implement scalable tools and systems to drive clarity, transparency, and speed—ensuring work is delivered on time, on budget, and with impact.
• Own the project management tool roadmap and champion adoption across teams.
• Define and manage the external agency engagement model—including agency roster planning, onboarding, scope of work development, contract renewals, and performance evaluation.
• Serve as the primary relationship manager for external agency partners, ensuring health of partnership, clear expectations, and integration into internal workflows.
• Collaborate with procurement and legal teams on agency sourcing, SOW review and approval processes, and contract negotiations.
AI & Innovation Enablement
• Lead the exploration and implementation of AI and emerging tools to enhance workflows, creativity, and production efficiency.
• Partner with creative and content leaders to responsibly integrate new technologies into agency practices.
Performance & Business Impact
• Define and track KPIs for the in-house agency—focused on speed to market, cost efficiencies, quality of output, and business outcomes.
• Build reporting structures that demonstrate the value and effectiveness of the agency to senior leadership.
Culture & Team Development
• Cultivate a strong agency culture rooted in creativity, curiosity, operational excellence, and a deep understanding of the business.
• Drive initiatives that promote professional growth, diversity and inclusion, and team connection.
What You Bring:
- 7–15+ years of Agency operational leadership experience
- Proven success leading teams and scaling operations in an agency setting.
- Deep understanding of agency financials (utilization, scopes)
- Expertise in workflow/process improvement and project delivery.
- Experience with resource planning and project management tools
- Strong leadership, communication, and collaboration skills.
- A builder mindset—comfortable creating structure, not just optimizing what exists
- High EQ and the ability to balance operational rigor with a people-first culture.
- Experience in digital-first or integrated agencies.
- Change management or organizational restructuring experience.
#LI-DNI
Salary Range:
$151,950.00 - $249,630.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
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What We Do
Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues and are building a progressive, innovative and inclusive culture. We uplift individuals and communities through thoughtful social and environmental programs. What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25








