Head of Advertising Media, Romania

Reposted 4 Days Ago
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Bucharest, București, ROU
In-Office
Senior level
Information Technology
The Role
Lead and scale Glovo's Brand Ads business by building the commercial model, agency and FMCG partnerships, owning P&L, driving campaign execution and measurement, and building a high-performing cross-functional team.
Summary Generated by Built In
Company Description

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

 

YOUR MISSION

As Head of Brand Ads, you’ll take Glovo’s advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with Glovo’s unique ecosystem.

You will not only execute but build: the business model, the partnerships, and the organization needed to make Glovo a reference player in retail and brand media.

THE JOURNEY

  • Build and Scale the Brand Ads Business:

Develop a long-term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical. Define the go-to-market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.

  • Develop Strategic Agency Partnerships:

Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.

  • Develop Strategic FMCG partnerships with global & local brands:

Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem. Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.

  • Own the P&L and Growth Strategy:

Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.

  • Drive Excellence in Execution:

Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers. Translate data and insights into strategic actions that strengthen client retention.

  • Shape a High-Performing Team:

Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.

  • Be a Voice for Advertising in Glovo:

Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.

Qualifications

 

WHAT YOU WILL BRING TO THE RIDE

  • 8+ years of experience in digital or retail media, including time in media agencies, FMCG, or retail tech.
  • Proven record of building or scaling a commercial function/business.
  • Strong experience managing complex agency relationships and multi-brand portfolios.
  • Demonstrated P&L ownership, with experience driving profitability in a high-growth environment.
  • Strategic mindset with hands-on attitude — you can move from boardroom discussions to campaign-level problem-solving.
  • Excellent leadership and communication skills — able to inspire teams, align stakeholders, and represent Glovo externally.
  • Data-driven decision-making with the ability to balance analytical depth and creative thinking.
  • Passion for advertising innovation, technology, and retail transformation.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly meal vouchers + free Glovo deliveries
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

Additional Information

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!

Skills Required

  • 8+ years of experience in digital or retail media, including media agencies, FMCG, or retail tech
  • Proven record of building or scaling a commercial function or business
  • Strong experience managing complex agency relationships and multi-brand portfolios
  • Demonstrated P&L ownership and driving profitability in a high-growth environment
  • Strategic mindset with hands-on attitude; ability to operate at boardroom and campaign levels
  • Excellent leadership and communication skills to inspire teams and align stakeholders
  • Data-driven decision-making with analytical depth and creative thinking
  • Passion for advertising innovation, technology, and retail transformation

Delivery Hero Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.

  • Wellbeing & Lifestyle Benefits Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
  • Healthcare Strength Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
  • Equity Value & Accessibility Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.

Delivery Hero Insights

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The Company
HQ: Berlin
32,902 Employees

What We Do

As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero

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