Head of Advertising and Performance Marketing

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

The Head of Advertising and Performance Marketing is responsible for developing and executing an integrated advertising strategy that drives brand and revenue growth through both creative storytelling and data-driven performance initiatives. This role leads a cross-functional team to design, implement, and optimize multi-channel campaigns across global markets. In addition, the role will build a Center of Excellence (CoE) to foster best practices, innovation, and agility—supporting campaigns focused on pipeline creation while ensuring responsiveness to evolving market dynamics.

What you’ll do as the Head of Advertising and Performance Marketing at Vanta:

• Develop and implement a comprehensive advertising and performance marketing strategy aligned with overall business objectives and tailored for diverse global regions.

• Lead a diverse team of global advertising professionals, including digital marketers, sponsorship media buyers and webinar marketers.

• Build a Center of Excellence (CoE) to ensure consistency in strategy and execution across regions.

• Utilize advanced analytics tools and performance metrics to refine targeting, messaging, and budget allocation for optimal campaign outcomes.

• Manage and allocate advertising budgets efficiently, ensuring maximum impact and ROI across channels.

• Stay current with industry trends, emerging technologies and best practices to continually evolve the advertising strategy.

How to be successful in this role:

• Minimum 10+ years of experience in advertising, digital marketing, or performance marketing.

• Experience in buying diverse media formats such as podcasts, TV, newsletters, paid social, paid search and working with influencers. 

• Proven track record of driving measurable revenue and pipeline growth through integrated, multi-channel advertising campaigns.

• Strong leadership skills with experience managing cross-functional teams.

• Excellent strategic, analytical, and communication skills.

• Demonstrated ability to thrive in a fast-paced, dynamic environment with global responsibilities.

What you can expect as a Vantan:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• Family planning benefits through Carrot Fertility

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 11 paid holidays in the US

• Offices in SF, NYC, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

#LI-remote

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.