The Role
The Head of Activation is responsible for developing and executing activation plans, managing partnerships, overseeing budgets, and analyzing campaign performance to align with brand and marketing strategies.
Summary Generated by Built In
Job Description
- Develop and oversee activation plans, including events and offline promotions, ensuring alignment with the brand-communication, marketing strategy, and campaign objectives.
- Collaborate with internal teams and external partners to execute structured in-store branding initiatives that enhance brand visibility.
- Lead sponsorships and events, ensuring all campaigns align with the company’s business metrics and strategic goals.
- Lead building and acquiring new partnerships, create the partnership business proposal, and propose also measure business impact to higher management and stakeholders.
- Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
- Plan and execute standardized offline channel experiences, maintaining brand consistency across various touchpoints such as billboards, banners, leaflets, booths, and uniforms to maximize in-store conversions and customer loyalty.
- Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts.
- Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
- Oversee the production and distribution of marketing materials to support brand initiatives.
- Develop and implement standard operating procedures (SOPs) to ensure consistent execution and compliance.
- Create and supervise in-store POP merchandising, ensuring effective placement and execution.
- 8+ years of experience in marketing, with a focus on offline events, branding, marketing communication, and marketing materials management.
- A background in fintech is a plus.
- Proficient in English.
- Skilled in creating documents, tables, and presentations.
- Experienced in leading a team.
- Strong communication skills.
- Capable of preparing high-level reports.
- Strategic in planning and analysis.
- Experienced in budgeting.
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The Company
What We Do
We are a technology startup that engages in the Indonesian financial technology area. We are based in Jakarta and we're founded by ex-silicon valley engineers. Our vision is to use technology to make financial information more available and more useful to everyone. Our mission is to enable people to take control of their financial situation and save a lot of money by doing so. Our products allow people to easily make the best financial decision for their situation. Come join our adventure in transforming Indonesian financial landscape through technology.
