Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Description:
Lead Generations:
Develop lead generation and conversion initiatives across touchpoints and through leveraging digital marketing and technology to scale quality lead volume.
Support development of strategic plans to drive business growth of including but not limited to new customer acquisition, existing customer engagement programs.
Design & implement communication plans and collaterals to activate One Agency’s understanding and participation in Business Generation activities.
Collaborate closely with cross-functional teams, including but not limited to Marketing, Distribution, Tech on initiatives planning & execution process, manage project delivery within schedule and scope.
Budget Management
Manage the quarterly and annual NBP budget for lead management schemes, to ensure effective allocation of resources to maximise ROI across online and offline channels.
Regularly review and adjust budget allocations based on performance metrics and lead quality, optimizing expenditures to ensure the highest conversion rates.
Data-Driven Insights Function
Monitor and analyse initiatives key performance metrics to track the effectiveness of lead generation activities and optimize strategies for continuous improvement.
Leverage on data analytics capabilities with Customer Division or Tech & Data Division to uncover and establish a data insights function within the team to develop advanced analytics capabilities for uncovering deeper insights into lead behavior and performance.
Implement training programs and share best practices with OneAgency to maximize the impact of generated leads on sales performance
Lead Compliance and Risk Oversight
Work with Distribution Risk, Legal and Compliance to implement controls and measures to compel compliant behaviours during prospecting activities.
Oversee compliance measures across lead generation activities, ensuring alignment with regulatory standards and mitigating risk through proactive strategies.
Formulate and enforce policies to ensure compliance across all lead activation programs, collaborating with legal and risk management teams.
Who we are looking for:
Competencies & Personal Traits
Creative thinking and problem solver; ability to meet tight deadlines and work in a fast-paced environment
Team player with excellent communication & interpersonal skills with experience in managing working teams and cross-functional stakeholders
Fast learner and team player with proven experience driving initiatives planning and execution under high-level guidance
Strong logical reasoning, analytical skills, and problem-solving skills, able to identify insights and opportunities to drive business growth.
Work Experience
Experience working in insurance industry, especially with sales & distribution is an advantage
6 - 8 years work experience with at least 2 years in financial services related industry
Preferred experience in digital and/or project management, navigating large and complex organisations, including gaining access to key executives and stakeholders and successfully managing relationship building dynamics and processes
Education:
A Bachelor degree in a discipline related to finance, accountancy, economics, business or marketing
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Skills Required
- 6-8 years work experience with at least 2 years in financial services-related industry
- Bachelor's degree in finance, accountancy, economics, business or marketing
- Experience in lead generation, digital marketing and conversion initiatives
- Experience managing teams and cross-functional stakeholders
- Experience managing quarterly and annual budgets and optimizing ROI across channels
- Experience with compliance, risk oversight and collaborating with Legal/Distribution Risk
- Strong analytical, logical reasoning and data-driven decision-making skills
- Experience in digital and/or project management, navigating large organisations
- Experience working in the insurance industry, especially sales & distribution
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
