Head of Accounts (Creative Milkshake)

Creative Milkshake makes scroll-stopping UGC ads that drive results on Meta and TikTok. We're a remote-first creative studio - part of the inBeat/Fieldtrip group - trusted by some of the world's most ambitious DTC brands to turn creative into conversions.

Following the merger with inBeat and a deliberate restructure of how we serve clients, we're separating account leadership from business development into two distinct functions. This role - Head of Accounts - owns the existing client base: revenue health, team leadership, invoicing clarity, and account growth. Business development responsibilities will initially sit adjacent to this role and will transition into a dedicated hire as the team scales.

This is a commercial leadership role, not a coordination function. You will own monthly invoiced revenue and be accountable for making it predictable.

The role is fully remote (CET, GMT, or ±1 timezone required).

1. Revenue Ownership

This is the primary function of the role.

• Own monthly invoiced revenue across all existing client accounts

• Drive all accounts forward to ensure a fast, consistent invoicing cadence

• Identify blockers in delivery, scope, or client behaviour - and resolve them proactively

• Ensure no revenue sits in 'pending' longer than necessary

If revenue is delayed, this role owns fixing it.

2. Forecasting & Financial Accuracy

• Produce a monthly revenue forecast at the start of each month using ClickUp and active project data

• Track actual invoiced revenue at month-end

• Report on and reduce the variance between forecast and actual

• Build toward a cadence of predictable, reliable revenue reporting

3. Invoicing System Ownership

• Own the end-to-end invoicing process: system, timing, and accuracy

• Ensure every project has a clearly assigned invoice month

• Trigger Finance at the right point in each project lifecycle

• Create simplicity and clarity in how invoicing works across the AM and PM teams

4. Team Leadership

You will lead a team in transition. Part of this role is clarifying what successful Account Management looks like - while building a structure that supports long-term scale.

• Lead weekly AM team meetings to align on priorities and delivery standards

• Run monthly 1:1s alongside the Head of Client Services

• Coach AMs to lead accounts proactively, not reactively

• Drive a culture where invoicing is planned, not chased

5. Account Growth & Expansion

• Identify and drive upsell opportunities within existing accounts

• Own renewals and scope expansions

• Ensure accounts grow beyond their initial deal value

• Stay close to client sentiment to catch churn risk early

6. Cross-Functional Collaboration

• Partner with the Head of Studio and Head of Ops to ensure delivery is positioned for clean invoicing

• Work closely with Finance on collections, billing queries, and process improvements

• Escalate client-facing issues to the Head of Client Services when they carry commercial or relationship risk

• Step into complex projects when needed to unblock delivery and protect the account

7. Business Development - Transitional Scope

Note: Transitional Responsibility

Business development currently sits within scope of this role as Creative Milkshake grows toward a dedicated BizDev hire/shared inBeat BizDev. The expectation is light-touch support - not a full sales function.

• Support inbound lead qualification: review briefs, assess fit, and flag opportunities to the Head of Client Services

• Assist in reactivation of lapsed client relationships using existing account knowledge

• Identify upsell hooks from within active accounts that can feed into a future outbound pipeline

• Provide input on proposal shaping when existing client relationships are in scope

• Revenue becomes predictable - leadership can rely on the forecast

• Accounts move quickly and intentionally; nothing stalls without a reason

• The AM team operates with commercial urgency and clear role ownership

• Invoicing is proactive and systematic, not reactive and chaotic

• Accounts grow beyond their initial scope

• Business development is supported in a transitional capacity, with a clear hand-off plan in place as the team scales

• 6+ years in account management, client success, or commercial leadership - agency experience strongly preferred

• Proven ability to drive revenue from existing accounts, not just manage relationships

• Experienced leading and developing AM or client-facing teams

• Commercially sharp: you think about invoicing, forecasting, and margin, not just client happiness

• A clear communicator who can hold a team accountable without losing trust

• Comfortable with ambiguity - this team is in active restructure and needs someone who leads into that, not away from it

• CET, GMT, or ±1 timezone required

• ClickUp (project & revenue tracking)

• HubSpot or similar CRM

• Google Drive & Sheets

• Slack

• Notion

🧘🏻‍♀️ Health & wellbeing benefits compensation

💻 Work remotely and create your own schedule

✈️ Generous PTO and holidays

💪 A ridiculously awesome team and work environment

📚 Tons of training opportunities, including paid courses and conferences

🏝️ Annual team retreats around the world