JOB DESCRIPTION
To lead all FR-focused VIP and PR/cultural activations that take place at the Haus including:
/ To support all Global-focused VIP and PR/cultural activations that take place at the Haus including:
- To be the lead and expert on VIP and high talents for Haus Paris (Tiers 1 in Fashion, cinema, music, art, sport, … industries).
To oversee all FR/Global celebrity seeding to ensure the most relevant and brand-appropriate talents are wearing Levi’s® on and off screen.
- To develop Haus product assortment ordering best-of-the-best product (only Tiers 1 and Collaboration).
- To lead in developing highly innovative center of culture program in the areas of pop culture, film, television, celebrity, entertainment, music and Fashion, … outside and inside Haus:
• Product placement: dedicated customization, red carpets, celebrities event opportunities (Cannes, Deauville, Hyères, Cesar, FW, …)
• Event program about Parisian culture
- To manage the Haus Paris Team (Haus showroom specialist and Haus Tailor) and the supporting VIP Agency.
- To follow-up and analysis of Haus performance (Reporting)
• To implement the Haus strategy and tools within the french subsidiary in line with awareness objectives and Global /Cluster/Local PR strategy
• To build out Haus Paris programming alongside South Marketing Director, FR Brand Manager and PR & Brand Program Manager.
• To lead all Levi’s® Haus Paris culture program / event
• To lead and oversee all FR/Global seeding programs (seasonal, collabs, etc.), with a focus on celebrity and high talents (Tiers 1 in Fashion, cinema, music, art, sport, … industries)
• To book talent for Haus and brand events and programs, inclusive of cross-functional team needs - FR PR, South PR, Channel, …
• To lead, develop, and oversee celebrity/ stylist outreach for presence in media, as well as to costume and wardrobe designers for appropriate film / tv placement opportunities.
• To maintain and constantly develop manager, agent, and publicist relationships for all VIP and talent partnerships and seedings.
• Responsible for the Haus product assortment strategy.
• To manage Haus Paris team direct reports (Haus specialist and Haus Tailor).
• To manage VIP Agency which supports Haus Paris with seeding execution, events, fittings, etc.
• To communicate effectively and frequently across the organization & work cross-functionally with all teams – PR, Social, Channel, …
• To work in tandem with PR team to suggest and book talents for ongoing Brand Ambassador program.
• To manage Haus budget.
• Reporting – program recaps, weekly Haus recaps, etc.
• Follow-up and analysis of Haus performance
• Active watch on competitor’s PR/VIP actions and good knowledge of new and trendy concepts / places in Paris and in France
Qualifications:
• Bachelor’s degree or relevant work experience equivalent.
• Min. of 5 years PR / VIP experience
• Professionalism and maturity, being able to manage a team / agency
• Demonstrated ability to independently lead moderate to complex projects.
• Excellent communication and collaboration skills
• Strong PR and celebrities’ network – Mandatory
• Strong production event skills
• Strong planning and organizational skills
• Must be able to multitask
• Curious and flexible
• Passionate about PR relations and Fashion & Lifestyle
LOCATIONParis, FranceFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.
What We Do
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do.
We just might be the original startup.
