The Role
Sell memberships, onboard new members, generate and follow up on leads, give club tours, use company sales protocols and systems, meet sales goals, support member retention and engage members with services and digital offerings.
Summary Generated by Built In
Job Summary & Responsibilities
ORGANIZATION RELATIONSHIPS
Reports to the Sales and Service Manager. Communicates and interacts with club members, prospective members and outside/third party vendors. This position does not have any direct reports.
ABOUT US
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
JOB SUMMARY
The Sales and Service Expert (SSE) delivers an outstanding and well-rounded sales and service experience to all guests and members through a compelling approach of offering membership, fitness and retail products and services. The SSE builds relationships and translates the value of 24 Hour Fitness product and service offerings, and has a strong focus on behaviors that drive member acquisition and retention. The SSE delivers successful guest and member engagement, and attainment of sales revenue goals.
ESSENTIAL DUTIES & RESPONSIBILITIES
Guest Experience and New Member On-boarding
- Executes the CARE sales model with each guest and passionately relate how 24 Hour Fitness's products/services will satisfy their fitness needs.
- Tours potential members through the club and describes the facility, equipment, services and amenities that directly tie back to their individual fitness needs and goals. Ensures all guests are registered through the digital kiosk.
- Communicates membership and fitness offers in a clear and concise manner using Company provided presentation tools.
- Effectively and professionally enrolls guests using Company sales techniques and protocol.
- Adheres to specific Membership Agreement Procedures (MAP) when enrolling members and guests.
- On-boards new members successfully and assist with all member retention activities in order to drive club profitability.
- Consistently achieves or exceed personal and team sales goals.
Prospecting and Lead Generation
- Obtains leads externally from within the community using company provided tools/programs. (i.e. Community outreach/Local Promotions, Corporate Sales on-sites)
- Generates leads/new business internally through member promotions, referrals, the dissemination of guest passes, and contacting leads generated via phone.
- Responsible for effectively setting appointments for all leads and potential new business opportunities.
- Communicates and promotes local and global marketing campaigns to leads and members.
- Manages and follows up on leads/new business by using a Lead Management System.
- Executes daily planner to track and plan for successful lead management and selling activities.
- Consistently achieve or exceed personal productivity goals.
Member Experience
- Partners with Sales and Service Manager (SSM) to provide a best-in-class, member-centric experience that strengthens member relationships and builds member retention.
- Ensures members receive a friendly greeting/check-in and prompt attention to their needs.
- Engages members with various fitness offerings including personal training, group exercise classes and 24GO digital content.
- Maintains name relationships with members and serving as a resource for their questions or concerns, and putting them in touch with the right 24 Hour Fitness resources as appropriate.
- Provides a clean, friendly, well-maintained club to members and guests and
- Helps new members become comfortable in the club.
VARIABLE COMPENSATION:
Team Members in this role are eligible to participate in 24 Hour Fitness's Fitness Sales and Membership Sales Commission Plans. These plans reward exceptional service, incentivize success, and empower earning potential by aligning pay with your contributions.
ORGANIZATION RELATIONSHIPS
Reports to the Sales and Service Manager. Communicates and interacts with club members, prospective members and outside/third party vendors. This position does not have any direct reports.
REQUIRED QUALIFICATIONS
Knowledge, Skills & Abilities
Knowledge, Skills & Abilities
- In-depth knowledge and experience with sales practices and techniques.
- General understanding of Fitness Industry.
- Ability to work with computers.
- Strong interpersonal communication skills.
- Strong customer service skills.
- Independent, self-starter with strong organizational skills.
- Ability to work as part of a team.
- Ability to operate Point of Sale (POS) System.
- Knowledge of Membership System software preferred.
Minimum Educational Level/Certifications
- High School Diploma or GED.
- Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification from approved organization is required (within 60 days of employment).
- Bachelor's degree preferred.
Work Experience and Qualifications
- Prior experience in fitness or retail industry preferred.
- 1-2 years of experience in service sales preferred.
Physical Demands/ Environmental Condition
- Ability to work in club office; move about club floors and rooms
- Occasionally required to demonstrate or explain proper physical fitness activities, techniques and procedures
- Ability to communicate telephonically with members
- Ability to access and operate company computer systems including: document preparation, data entry, read and interpret general and financial reports from a computer data base or email system
- While performing the duties of this job, the team member will be regularly exposed to moving mechanical parts
- Ability to work a varied schedule to support the needs of the business, including frequent extended workdays, weekends, and holidays may be required
- Able to work in a loud environment
Travel Requirement
- Minimum travel may be required for training purpose and lead generation.
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
Skills Required
- High School Diploma or GED
- CPR and AED certification (within 60 days of employment)
- Ability to operate Point of Sale (POS) system
- Ability to work with computers and company computer systems (document preparation, data entry, email)
- Strong interpersonal communication skills
- Strong customer service skills
- Independent self-starter with strong organizational skills
- Ability to work as part of a team
- Ability to work a varied schedule including extended days, weekends, and holidays
- Ability to move about the club floors; occasionally demonstrate fitness activities
- Knowledge of Membership System software
- Prior experience in fitness or retail industry
- 1-2 years of service sales experience
- Bachelor's degree
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The Company
What We Do
Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness. We know our greatest responsibility is the physical and mental well-being of our members, team members and guests, and we are constantly innovating and reimagining our approach to support their journey and ultimate results. 24 Hour Fitness has over 275 clubs in 13 states, and offers a wide variety of strength, cardio and functional training equipment, group fitness classes, personal training, virtual training and digital offerings through our 24GO® app.
