GURU CFE Design Manager

Floor Equipment Standards Design Manager

Because we strive to put people first.   
Culture, our way.  

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. 

The Guru system is Primark’s architectural, shopfitting and Fixtures & Fittings platform, providing detailed information to all internal and external stakeholders globally who are involved in the construction of new stores, refits, retrofits and franchise, it is a key tool of Primark’s expansion roadmap.

This role supports the creation, management and upkeep of Centre Floor Equipment (CFE), Visual Merchandising (VM) and internal navigation content held within Guru.

This includes creating the pages and equipment profiles, creating basic 3D drawings, managing equipment codes and supporting uploads to the system. You will also be responsible checking and managing 2D production drawings to ensure the content and format is correct before you upload.

Working closely with Design Managers, Fixture teams, Brand and VM partners, you’ll help ensure that content is accurate, up to date and easy to use. The role also supports the development of new equipment designs, assisting with 2D and 3D CAD models for internal reviews and third‑party briefing under the guidance of senior designers.

Job Description

What You’ll Do as a Floor Equipment Standards Design Manager :

CFE standards & Guru content

• Support the creation and maintenance of Centre Floor Equipment standards and content within Guru, including retail concepts, F&F layouts, planning guidelines, internal signage, 3D models and production drawings.
• Help ensure information is current, well‑structured and aligned to agreed standards.

Design support & equipment development

• Assist with the development of new retail equipment concepts aligned to Primark’s retail DNA and sustainability principles.
• Produce 2D and 3D visuals, SketchUp models and supporting CAD outputs for design reviews and prototyping activity.

CAD, Guru & Store space support

• Create and test CAD smart blocks, AutoCAD libraries, equipment profiles and supporting metadata.
• Support the linking of PK codes and profiles within Guru and Store space to enable accurate space planning and Bill of Quantities generation.

Documentation & content management

• Format, upload and maintain technical and production drawings, drawing registers and supporting documentation.
• Support regular updates to planning guidelines and the Blue Book, including version control and archiving of superseded content.

Collaboration & learning

• Work closely with Design, Fixture Development, VM, Brand and Systems teams to gather briefs, feedback and requirements.
• Participate in user testing, feedback sessions and forums to support ongoing improvements to Guru.
• Help support training and guidance materials for internal and external users as required.

What You’ll Get  

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best.

That’s why we offer benefits that put you first  

This role is a hybrid opportunity, offering 1-2 days Working from home.

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. 

What You’ll Bring  :

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

Qualifications & technical skills

• Degree in 3D Design or a related discipline, or relevant experience within retail, interior or technical design.
• Working knowledge of SketchUp and AutoCAD, with confidence producing accurate 2D and 3D outputs.
• Familiarity with Adobe Creative Suite and other 3D modelling tools is an advantage.

Design & technical understanding

• Interest or experience in retail environments, spatial planning or fixtures and fittings.
• Understanding of materials, basic manufacturing methods and technical drawings; ability to sketch ideas is a plus.

Organisation & delivery

• Well organised with strong attention to detail.
• Comfortable managing multiple tasks and deadlines with guidance and support from the wider team.

Collaboration & communication

• A team‑focused mindset with good communication skills and a willingness to learn from others.
• Able to work cross‑functionally and build positive working relationships.

Personal attributes

• Curious, proactive and keen to develop technical and design capability.
• Professional, discreet and trustworthy when handling confidential business information.
• Flexible and open to occasional travel where required.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.   

About Primark  

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.   

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.  

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