市场经理 - GU Portfolio

POSITION SUMMARY
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
Portfolio Management
• Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
• Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership - across Field Force, medical, legal, regulatory, etc to get alignment
• Input to the country OP plan
• Interface with WWT to gain support
• Prepare report for global & country level internal communication
Organization Effectiveness and People Development
• Assist the Marketing Lead to develop effective team structure to support the growth of business
• Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs
• For the portfolio lead, develop subordinates through coaching and training programs
Resource Management
• Lead team in the portfolio (or big strategic brand) budget planning and control
• Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs Interface with WWT to gain support on relevant TA or brand For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or RTAL)
s Validate brand-specific messages, design training (w/medical, regulatory)
s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Shared Accountability
Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting (with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL) Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT
s Develop effective structure with senior marketing manager or RTAL and BU Head.
s Develop MKT team competency with senior marketing manager or RTAL
ORGANIZATIONAL RELATIONSHIPS
RTAL /Sales lead/Business Unit Leads (For big strategic brand, need to all sales team) Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI)
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred.Proficient oral and written English 5-8 years marketing experience with above 18 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):
• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to "One Pfizer"
• Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
• Marketing , Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization -among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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