GTM Strategy Lead

Who we are

Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!

Job Snapshot

As a key contributor to Mindtickle’s growth journey, you will collaborate closely with teams across Go-to-Market (GTM), Product & Engineering, and Finance. You will drive high-impact strategic initiatives from identification to execution and delivery. This role reports to the VP of GTM Strategy and Revenue Operations.

What’s in it for you?

• GTM Strategy & Execution
• Develop and implement comprehensive go-to-market strategies for growth, ensuring alignment with business objectives
• Identify and prioritize target markets, segments, and personas based on data and market insights
• Create messaging and positioning frameworks to clearly articulate the value proposition to target customers
• Manage cross-functional GTM plans, coordinating with Marketing, Sales, Customer Success, Services, Product & Engineering, and Finance to ensure smooth execution and alignment.




• Market Research & Analysis
• Conduct market research to understand customer needs, market trends, and competitive dynamics, and use this information to influence product and marketing strategies.
• Develop insights on customer segments, personas, and pain points to refine GTM strategies and ensure product-market fit
• Monitor KPIs to track the success of GTM initiatives and optimize strategies based on performance metrics




• Cross-functional Leadership & Project Management
• Act as the program manager for various strategic GTM initiatives, driving alignment and ensuring effective communication and collaboration across teams.
• Organize and lead regular cross-functional GTM syncs to review progress, address blockers, and adjust plans as needed.
• Build strong relationships with internal stakeholders to foster a culture of collaboration and shared goals
• Partner with marketing teams to refine ideal customer profile (ICP) definition, demand generation strategies, customize value proposition and messaging to customers
• Partner with Sales and Customer Success teams to ensure they are equipped with the tools, resources, and training needed to communicate product value effectively.
• Partner with Marketing and Enablement Team to co-create materials, such as Sales Plays, pitch decks, product briefs, case studies, and objection handling guides, tailored to the needs of the sales team
• Establish feedback loops with sales, marketing, customer success and product teams to continuously refine positioning and messaging based on real-world insights




• Performance Analysis & Optimization
• Set, track, and report on the KPIs and success metrics for each GTM initiative, identifying areas for optimization
• Use data and customer feedback to iterate on strategies and improve product positioning, messaging, and pricing
• Regularly present GTM results, insights, and recommendations to senior leadership (SLT), including the Founders

We’d love to hear from you, if you:

• Have 7-10 years total experience with at least 3+ years’ experience in management consulting (MBBs preferred) and/or a strategy role.
• Have functional experience in the TMT domain (Technology, Media & Telecom).
• Are deeply embedded in the SaaS ecosystem, staying up to date on competitive and market trends to provide valuable insights that shape business and product strategy.
• Possess strong strategic, analytical, and problem-solving skills, with the ability to articulate a compelling long-term vision to internal teams, investors, and customers.
• Have the ability to influence across all levels of a global, matrixed organization.
• Possess a strong executive presence, consistently exhibiting leadership behaviors and team management skills while effectively managing multiple complex, cross-functional projects.
• Are self-driven and comfortable navigating ambiguity, working with limited direction to develop rigorous, fact-based recommendations for executives.
• Can work independently with functional leaders and CXOs at Mindtickle, while also engaging with customers on strategic initiatives as needed.

Preferred Qualifications:

• MBA from a Tier-1 institution
• Experience in CEO's Office/ founders office or Strategy & Operations in a Tech Startup
• Experience in at least one function of a SaaS business, e.g. product development, sales, demand generation, etc.

Our culture & accolades

As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.

Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.

Mindtickle is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.