GTM Strategist

Posted 25 Days Ago
Be an Early Applicant
Hyderabad, Telangana, IND
In-Office
Senior level
Artificial Intelligence • Big Data • Sales • Software
The Role
Serve as a consultative post-sale partner to enterprise customers, diagnose funnel performance issues (data, targeting, execution), advise on dialer, email, cadence, copy, and tracking, drive account expansion, align with Professional Services and post-sales leadership, and establish funnel benchmarks by segment to pinpoint pipeline breakdowns.
Summary Generated by Built In

About Fairground

Fairground is a B2B GTM data platform. We ingest, enrich, and structure millions of company and contact records across verticals, and turn them into reliable go-to-market signal inside our products. Data is the product — and how well we build the pipeline behind it is the business.
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What You'll Do
  • Bring rigor around funnel benchmarks by segment and use that intuition to quickly pinpoint where a customer's pipeline is breaking down.

  • Advise customers on operational fundamentals — dialer strategy and cadence, email marketing setup, outbound copywriting, domain warming, and tracking of open/close/connect rates.

  • Act as a consultative partner to our Enterprise customers — going beyond product usage to advise on how they run their sales operation end-to-end.

  • Build credibility and trusted-advisor relationships with customer teams through this consultative layer.

  • Partner closely with the Professional Services pod (delivery) and the post-sales leadership team to align on account strategy.

  • Diagnose funnel performance issues: distinguish between data problems, targeting problems, and call-script/execution problems, and recommend fixes.

  • Identify adjacent and sister teams within existing Enterprise accounts that could benefit from the platform, and drive expansion of our footprint into those teams.

What We're Looking For
  • 5+ years of relevant experience in sales, sales leadership, or revenue operations.

  • Background as a former sales rep or sales leader, or prior experience in RevOps / Sales Ops.

  • Track record owning or influencing a sales funnel — including segment-level fluency (e.g., how connect rates, close rates, and pipeline conversion typically vary across SMB, mid-market, and Enterprise).

  • Experience managing or being accountable for others' output, even at a small scale (1–2 direct reports) — this role requires funnel-level thinking, not just individual execution.

  • Comfort operating in an ambiguous, still-forming function — you'll be shaping how this role works, not stepping into a fully built playbook.

  • Working familiarity with RevOps tooling and reporting is a plus, though not required if your sales/funnel instincts are strong.

Skills Required

  • 5+ years of relevant experience in sales, sales leadership, or revenue operations
  • Background as a former sales rep or sales leader, or prior experience in RevOps / Sales Ops
  • Track record owning or influencing a sales funnel, including segment-level fluency across SMB, mid-market, and Enterprise
  • Experience managing or being accountable for others' output (e.g., 1-2 direct reports)
  • Comfort operating in an ambiguous, still-forming function and shaping the role
  • Working familiarity with RevOps tooling and reporting
Am I A Good Fit?
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The Company

What We Do

Orbital is an AI-powered sales intelligence platform designed for GTM teams to discover, score, and activate small and midsize business (SMB) leads. By collecting niche, high-signal data from unconventional sources, the platform enables sales teams to identify and engage with SMBs that are often invisible to traditional databases. Orbital streamlines the sales motion, allowing teams to move faster and more effectively without the complexity of legacy solutions.

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